Media & Communications Rochester, MN Pop. 121,395

Public Relations Specialist Salary in Rochester, Minnesota

The median public relations specialist salary in Rochester, MN is $66,091 per year, which is 2% below the national median and 1.0% above the Minnesota state average.

City Median
$66,091
vs State Avg
+$674
vs National
$-1,349
Cost of Living
98%

Public Relations Specialist Pay in Rochester: What to Expect (2026)

Rochester offers a median public relations specialist salary of $66,091, which is $674 above the Minnesota state average of $65,417. Compared to the national median of $67,440, Rochester pays below the national benchmark for this role.

Rochester's cost of living is 98% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for public relations specialists in Rochester spans from $37,240 at the 10th percentile to $117,600 at the 90th percentile — a $80,360 spread. Entry-level professionals start around $41,160, while senior public relations specialists with 8+ years of experience can earn up to $109,760. With a population of 121,395, Rochester is a mid-sized metro with a growing job market.

Public Relations Specialist Salary in Rochester by Experience

In Rochester, an entry-level public relations specialist earns around $41,160, while experienced professionals earn up to $109,760 per year. The local cost of living index is 98% of the national average.

Entry Level (0-2 yrs)
$41,160
$-840 vs national
Mid Level (3-7 yrs)
$68,600
$-1,400 vs national
Senior Level (8+ yrs)
$109,760
$-2,240 vs national

Salary Percentiles in Rochester, MN

Percentile Rochester
10th Percentile $37,240
25th Percentile $49,000
Median (50th) $66,091
75th Percentile $89,180
90th Percentile $117,600

Public Relations Specialist Salary in Other Minnesota Cities

Minneapolis, MN
$70,812
Pop. 429,954
Bloomington, MN
$68,789
Pop. 89,987
Saint Paul, MN
$67,440
Pop. 311,527
Duluth, MN
$60,696
Pop. 90,884

How to Become a Public Relations Specialist in Rochester

Education

Most public relations specialist positions require a bachelor's degree. Rochester and the surrounding Minnesota area have institutions offering relevant programs.

Key Skills

Media RelationsPress ReleasesCrisis CommunicationsSocial MediaEvent PlanningBrand Management

Job Outlook

Nationally, public relations specialist employment is projected to grow 6% over the next decade (faster than average). Demand in Rochester may vary based on local industry and population growth.

Find Public Relations Specialist Jobs in Rochester

Browse open public relations specialist positions in Rochester, MN:

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Frequently Asked Questions: Public Relations Specialist Salary in Rochester

How much does a Public Relations Specialist make in Rochester, MN? ▼
The median public relations specialist salary in Rochester, Minnesota is $66,091 per year, which is 2% below the national median of $67,440. Salaries range from $37,240 (10th percentile) to $117,600 (90th percentile).
How much does a Public Relations Specialist make per hour in Rochester? ▼
Based on the median annual salary of $66,091, a public relations specialist in Rochester earns approximately $32 per hour assuming a standard 2,080-hour work year.
How does Rochester compare to the Minnesota state average for public relations specialist pay? ▼
Rochester's median public relations specialist salary of $66,091 is 1.0% above the Minnesota state average of $65,417. The local cost of living index is 98% of the national average.
What is the cost of living in Rochester, MN? ▼
Rochester has a cost of living index of 98% compared to the national average. This means a public relations specialist salary of $66,091 in Rochester has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a public relations specialist in Rochester? ▼
Most public relations specialist positions in Rochester require a bachelor's degree. Key skills include Media Relations, Press Releases, Crisis Communications, Social Media. The job market is projected to grow 6% nationally over the next decade.