Public Relations Specialist Salary in South Dakota
The median public relations specialist salary in South Dakota is $59,347 per year, which is 12% below the national median of $67,440.
Public Relations Specialist Salary Overview in South Dakota (2026)
South Dakota ranks #43 out of 50 states for public relations specialist compensation. Public Relations Specialist salaries in South Dakota are below the national median, though the lower cost of living can offset the difference. At $59,347 per year, public relations specialists in South Dakota earn $8,093 less than the national median of $67,440.
A key advantage of working in South Dakota is its below-average cost of living (88% of the national index). This means the $59,347 salary has the purchasing power of roughly $67,440 in an average-cost area.
The salary spread in South Dakota is significant: public relations specialists at the 10th percentile earn $33,440, while those at the 90th percentile bring home $105,600 — a $72,160 gap that reflects differences in experience, specialization, employer type, and metro area. The highest-paying city in South Dakota for this role is Sioux Falls, where the median reaches $62,045.
Nationally, public relations specialist employment is projected to grow 6% over the next decade (faster than average). This steady growth indicates stable demand for public relations specialists across the country.
Public Relations Specialist Salary in South Dakota by Experience
In South Dakota, an entry-level public relations specialist earns around $36,960, while experienced professionals earn up to $98,560 per year. The cost of living index in South Dakota is 88% of the national average.
Save More on Student Loans
Earning $59,347? You may qualify for student loan refinancing rates as low as 4.49% — potentially saving $14,000+ over the life of your loan.
Check Your Rate — No Credit Impact →Salary Percentiles in South Dakota
| Percentile | SD Salary |
|---|---|
| 10th Percentile | $33,440 |
| 25th Percentile | $44,000 |
| Median (50th) | $59,347 |
| 75th Percentile | $80,080 |
| 90th Percentile | $105,600 |
Public Relations Specialist Salary by City in South Dakota
The largest employment areas for public relations specialists in South Dakota include Sioux Falls, Rapid City, Aberdeen, and Brookings. Salaries vary by city based on local cost of living and demand.
How to Become a Public Relations Specialist in South Dakota
Education
Most public relations specialist positions require a bachelor's degree. South Dakota has several accredited institutions offering relevant programs.
Key Skills
Job Outlook in South Dakota
Nationally, public relations specialist employment is projected to grow 6% over the next decade (faster than average). South Dakota's demand may vary based on local industry trends.
Negotiate Your Way to Senior Pay
Data shows Public Relations Specialists who negotiate earn 7–15% more. A single negotiation could add $39,213 over your career trajectory.
Get Negotiation Scripts — $197 →Open to Public Relations Specialist Roles in South Dakota?
Get matched with recruiters hiring public relations specialists in South Dakota at competitive salaries.
Or browse positions directly: