Business & Finance Pocatello, ID Pop. 56,548

Market Research Analyst Salary in Pocatello, Idaho

The median market research analyst salary in Pocatello, ID is $58,678 per year, which is 14% below the national median and 8.5% below the Idaho state average.

City Median
$58,678
vs State Avg
$-5,458
vs National
$-9,552
Cost of Living
86%

Market Research Analyst Pay in Pocatello: What to Expect (2026)

Pocatello offers a median market research analyst salary of $58,678, which is $5,458 below the Idaho state average of $64,136. Compared to the national median of $68,230, Pocatello pays below the national benchmark for this role.

One of Pocatello's biggest advantages is its low cost of living at 86% of the national average. This means the $58,678 salary stretches further here — equivalent to roughly $68,230 in an average-cost city. This makes Pocatello an attractive option for market research analysts seeking strong real-dollar compensation.

The salary range for market research analysts in Pocatello spans from $32,680 at the 10th percentile to $104,920 at the 90th percentile — a $72,240 spread. Entry-level professionals start around $34,400, while senior market research analysts with 8+ years of experience can earn up to $98,900. Pocatello is a smaller market (pop. 56,548), which may mean fewer openings but also less competition for available positions.

Market Research Analyst Salary in Pocatello by Experience

In Pocatello, an entry-level market research analyst earns around $34,400, while experienced professionals earn up to $98,900 per year. The local cost of living index is 86% of the national average.

Entry Level (0-2 yrs)
$34,400
$-5,600 vs national
Mid Level (3-7 yrs)
$60,200
$-9,800 vs national
Senior Level (8+ yrs)
$98,900
$-16,100 vs national

Salary Percentiles in Pocatello, ID

Percentile Pocatello
10th Percentile $32,680
25th Percentile $43,000
Median (50th) $58,678
75th Percentile $79,120
90th Percentile $104,920

Market Research Analyst Salary in Other Idaho Cities

Boise, ID
$68,230
Pop. 235,684
Meridian, ID
$66,865
Pop. 117,635
Nampa, ID
$61,407
Pop. 100,200
Idaho Falls, ID
$60,042
Pop. 64,609

How to Become a Market Research Analyst in Pocatello

Education

Most market research analyst positions require a bachelor's degree. Pocatello and the surrounding Idaho area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Pocatello may vary based on local industry and population growth.

Find Market Research Analyst Jobs in Pocatello

Browse open market research analyst positions in Pocatello, ID:

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Frequently Asked Questions: Market Research Analyst Salary in Pocatello

How much does a Market Research Analyst make in Pocatello, ID? ▼
The median market research analyst salary in Pocatello, Idaho is $58,678 per year, which is 14% below the national median of $68,230. Salaries range from $32,680 (10th percentile) to $104,920 (90th percentile).
How much does a Market Research Analyst make per hour in Pocatello? ▼
Based on the median annual salary of $58,678, a market research analyst in Pocatello earns approximately $28 per hour assuming a standard 2,080-hour work year.
How does Pocatello compare to the Idaho state average for market research analyst pay? ▼
Pocatello's median market research analyst salary of $58,678 is 8.5% below the Idaho state average of $64,136. The local cost of living index is 86% of the national average.
What is the cost of living in Pocatello, ID? ▼
Pocatello has a cost of living index of 86% compared to the national average. This means a market research analyst salary of $58,678 in Pocatello has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a market research analyst in Pocatello? ▼
Most market research analyst positions in Pocatello require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.