Market Research Analyst Salary
Market research analysts study market conditions to examine potential sales of products and services for organizations.
Market Research Analyst Salary by Experience Level
Entry-level market research analysts earn around $40,000 per year, while mid-career professionals earn $70,000. Senior-level market research analysts can earn $115,000 or more.
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See Investment Options →Salary Percentile Breakdown
The salary range for market research analysts varies significantly. The bottom 10% earn $38,000, while the top 10% earn $122,000.
| Percentile | Annual Salary |
|---|---|
| 10th Percentile | $38,000 |
| 25th Percentile | $50,000 |
| 50th Percentile (Median) | $68,230 |
| 75th Percentile | $92,000 |
| 90th Percentile | $122,000 |
Market Research Analyst Salary by State
Market Research Analyst salaries vary significantly by state due to cost of living, demand, and industry concentration. The highest paying state is Hawaii at $115,991, while Mississippi offers the lowest at $56,631.
| State | Median | |
|---|---|---|
| #1 Hawaii | $115,991 | Details → |
| #2 Massachusetts | $96,887 | Details → |
| #3 California | $94,157 | Details → |
| #4 New York | $91,428 | Details → |
| #5 Alaska | $84,605 | Details → |
| #6 New Jersey | $83,923 | Details → |
| #7 Connecticut | $81,876 | Details → |
| #8 Maryland | $78,465 | Details → |
| #9 Washington | $78,465 | Details → |
| #10 Oregon | $75,053 | Details → |
| #11 Virginia | $74,371 | Details → |
| #12 New Hampshire | $73,006 | Details → |
| #13 Rhode Island | $73,006 | Details → |
| #14 Delaware | $72,324 | Details → |
| #15 Colorado | $71,642 | Details → |
| #16 Illinois | $68,912 | Details → |
| #17 Vermont | $68,912 | Details → |
| #18 Pennsylvania | $68,230 | Details → |
| #19 Minnesota | $67,548 | Details → |
| #20 Florida | $66,865 | Details → |
| #21 Maine | $66,865 | Details → |
| #22 Arizona | $66,183 | Details → |
| #23 Nevada | $66,183 | Details → |
| #24 Utah | $66,183 | Details → |
| #25 Georgia | $64,819 | Details → |
| #26 Montana | $64,819 | Details → |
| #27 North Carolina | $64,819 | Details → |
| #28 Idaho | $64,136 | Details → |
| #29 New Mexico | $63,454 | Details → |
| #30 Nebraska | $62,772 | Details → |
| #31 Texas | $62,772 | Details → |
| #32 Wisconsin | $62,772 | Details → |
| #33 Wyoming | $62,772 | Details → |
| #34 Louisiana | $62,089 | Details → |
| #35 Indiana | $61,407 | Details → |
| #36 Michigan | $61,407 | Details → |
| #37 North Dakota | $61,407 | Details → |
| #38 Ohio | $61,407 | Details → |
| #39 Iowa | $60,725 | Details → |
| #40 South Carolina | $60,725 | Details → |
| #41 Tennessee | $60,725 | Details → |
| #42 Missouri | $60,042 | Details → |
| #43 South Dakota | $60,042 | Details → |
| #44 Alabama | $59,360 | Details → |
| #45 Kansas | $59,360 | Details → |
| #46 Kentucky | $59,360 | Details → |
| #47 Oklahoma | $58,678 | Details → |
| #48 Arkansas | $57,313 | Details → |
| #49 West Virginia | $57,313 | Details → |
| #50 Mississippi | $56,631 | Details → |
Negotiate Your Way to Senior Pay
Data shows Market Research Analysts who negotiate earn 7–15% more. A single negotiation could add $46,770 over your career trajectory.
Get Negotiation Scripts — $197 →Key Responsibilities
- ● Research consumer preferences and buying habits
- ● Design surveys and focus groups
- ● Analyze sales data and market trends
- ● Prepare reports on competitive landscapes
- ● Present findings to marketing teams
Top Skills
Education Required
Bachelor's degree
Job Outlook
Much faster than average — projected 13% growth over the next decade
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