Market Research Analyst Salary in Overland Park, KS: $65,501 (2026)

Market Research Analyst Pay in Overland Park: What to Expect (2026)

Overland Park offers a median market research analyst salary of $65,501, which is $6,141 above the Kansas state average of $59,360. Compared to the national median of $68,230, Overland Park pays below the national benchmark for this role.

Overland Park's cost of living is 96% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for market research analysts in Overland Park spans from $36,480 at the 10th percentile to $117,120 at the 90th percentile — a $80,640 spread. Entry-level professionals start around $38,400, while senior market research analysts with 8+ years of experience can earn up to $110,400. With a population of 197,238, Overland Park is a mid-sized metro with a growing job market.

Market Research Analyst Salary in Overland Park by Experience

In Overland Park, an entry-level market research analyst earns around $38,400, while experienced professionals earn up to $110,400 per year. The local cost of living index is 96% of the national average.

Entry Level (0-2 yrs)

$38,400

$-1,600 vs national

Mid Level (3-7 yrs)

$67,200

$-2,800 vs national

Senior Level (8+ yrs)

$110,400

$-4,600 vs national

Percentile	Overland Park	KS State	National
10th Percentile	$36,480	$33,060	$38,000
25th Percentile	$48,000	$43,500	$50,000
Median (50th)	$65,501	$59,360	$68,230
75th Percentile	$88,320	$80,040	$92,000
90th Percentile	$117,120	$106,140	$122,000

Percentile

Overland Park

10th Percentile

$36,480

25th Percentile

$48,000

Median (50th)

$65,501

75th Percentile

$88,320

90th Percentile

$117,120

How to Become a Market Research Analyst in Overland Park

Education

Most market research analyst positions require a bachelor's degree. Overland Park and the surrounding Kansas area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Overland Park may vary based on local industry and population growth.

Frequently Asked Questions: Market Research Analyst Salary in Overland Park

How much does a Market Research Analyst make in Overland Park, KS? ▼

The median market research analyst salary in Overland Park, Kansas is $65,501 per year, which is 4% below the national median of $68,230. Salaries range from $36,480 (10th percentile) to $117,120 (90th percentile).

How much does a Market Research Analyst make per hour in Overland Park? ▼

Based on the median annual salary of $65,501, a market research analyst in Overland Park earns approximately $31 per hour assuming a standard 2,080-hour work year.

How does Overland Park compare to the Kansas state average for market research analyst pay? ▼

Overland Park's median market research analyst salary of $65,501 is 10.3% above the Kansas state average of $59,360. The local cost of living index is 96% of the national average.

What is the cost of living in Overland Park, KS? ▼

Overland Park has a cost of living index of 96% compared to the national average. This means a market research analyst salary of $65,501 in Overland Park has more purchasing power than the same salary in an average-cost city.

What qualifications do I need to become a market research analyst in Overland Park? ▼

Most market research analyst positions in Overland Park require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.

Market Research Analyst Salary in Overland Park, Kansas