Business & Finance Reno, NV Pop. 264,165

Market Research Analyst Salary in Reno, Nevada

The median market research analyst salary in Reno, NV is $70,959 per year, which is 4.0% above the national median and 7.2% above the Nevada state average.

City Median
$70,959
vs State Avg
+$4,776
vs National
+$2,729
Cost of Living
104%

Market Research Analyst Pay in Reno: What to Expect (2026)

Reno offers a median market research analyst salary of $70,959, which is $4,776 above the Nevada state average of $66,183. Compared to the national median of $68,230, Reno pays above average for this role.

Reno's cost of living is 104% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for market research analysts in Reno spans from $39,520 at the 10th percentile to $126,880 at the 90th percentile — a $87,360 spread. Entry-level professionals start around $41,600, while senior market research analysts with 8+ years of experience can earn up to $119,600. With a population of 264,165, Reno is a mid-sized metro with a growing job market.

Market Research Analyst Salary in Reno by Experience

In Reno, an entry-level market research analyst earns around $41,600, while experienced professionals earn up to $119,600 per year. The local cost of living index is 104% of the national average.

Entry Level (0-2 yrs)
$41,600
+$1,600 vs national
Mid Level (3-7 yrs)
$72,800
+$2,800 vs national
Senior Level (8+ yrs)
$119,600
+$4,600 vs national

Salary Percentiles in Reno, NV

Percentile Reno
10th Percentile $39,520
25th Percentile $52,000
Median (50th) $70,959
75th Percentile $95,680
90th Percentile $126,880

Market Research Analyst Salary in Other Nevada Cities

Henderson, NV
$69,595
Pop. 320,189
Las Vegas, NV
$68,230
Pop. 641,903
Sparks, NV
$66,865
Pop. 108,445
North Las Vegas, NV
$64,819
Pop. 262,527

How to Become a Market Research Analyst in Reno

Education

Most market research analyst positions require a bachelor's degree. Reno and the surrounding Nevada area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Reno may vary based on local industry and population growth.

Find Market Research Analyst Jobs in Reno

Browse open market research analyst positions in Reno, NV:

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Frequently Asked Questions: Market Research Analyst Salary in Reno

How much does a Market Research Analyst make in Reno, NV? ▼
The median market research analyst salary in Reno, Nevada is $70,959 per year, which is 4.0% above the national median of $68,230. Salaries range from $39,520 (10th percentile) to $126,880 (90th percentile).
How much does a Market Research Analyst make per hour in Reno? ▼
Based on the median annual salary of $70,959, a market research analyst in Reno earns approximately $34 per hour assuming a standard 2,080-hour work year.
How does Reno compare to the Nevada state average for market research analyst pay? ▼
Reno's median market research analyst salary of $70,959 is 7.2% above the Nevada state average of $66,183. The local cost of living index is 104% of the national average.
What is the cost of living in Reno, NV? ▼
Reno has a cost of living index of 104% compared to the national average. This means a market research analyst salary of $70,959 in Reno has less purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a market research analyst in Reno? ▼
Most market research analyst positions in Reno require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.