Market Research Analyst Salary in Morgantown, West Virginia
The median market research analyst salary in Morgantown, WV is $61,407 per year, which is 10% below the national median and 7.1% above the West Virginia state average.
Market Research Analyst Pay in Morgantown: What to Expect (2026)
Morgantown offers a median market research analyst salary of $61,407, which is $4,094 above the West Virginia state average of $57,313. Compared to the national median of $68,230, Morgantown pays below the national benchmark for this role.
Morgantown's cost of living is 90% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.
The salary range for market research analysts in Morgantown spans from $34,200 at the 10th percentile to $109,800 at the 90th percentile — a $75,600 spread. Entry-level professionals start around $36,000, while senior market research analysts with 8+ years of experience can earn up to $103,500. Morgantown is a smaller market (pop. 30,955), which may mean fewer openings but also less competition for available positions.
Market Research Analyst Salary in Morgantown by Experience
In Morgantown, an entry-level market research analyst earns around $36,000, while experienced professionals earn up to $103,500 per year. The local cost of living index is 90% of the national average.
Salary Percentiles in Morgantown, WV
| Percentile | Morgantown |
|---|---|
| 10th Percentile | $34,200 |
| 25th Percentile | $45,000 |
| Median (50th) | $61,407 |
| 75th Percentile | $82,800 |
| 90th Percentile | $109,800 |
Market Research Analyst Salary in Other West Virginia Cities
How to Become a Market Research Analyst in Morgantown
Education
Most market research analyst positions require a bachelor's degree. Morgantown and the surrounding West Virginia area have institutions offering relevant programs.
Key Skills
Job Outlook
Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Morgantown may vary based on local industry and population growth.
Find Market Research Analyst Jobs in Morgantown
Browse open market research analyst positions in Morgantown, WV: