Business & Finance Birmingham, AL Pop. 197,575

Marketing Manager Salary in Birmingham, Alabama

The median marketing manager salary in Birmingham, AL is $126,036 per year, which is 10% below the national median and 3.4% above the Alabama state average.

City Median
$126,036
vs State Avg
+$4,201
vs National
$-14,004
Cost of Living
90%

Marketing Manager Pay in Birmingham: What to Expect (2026)

Birmingham offers a median marketing manager salary of $126,036, which is $4,201 above the Alabama state average of $121,835. Compared to the national median of $140,040, Birmingham pays below the national benchmark for this role.

Birmingham's cost of living is 90% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for marketing managers in Birmingham spans from $69,840 at the 10th percentile to $215,280 at the 90th percentile — a $145,440 spread. Entry-level professionals start around $55,800, while senior marketing managers with 8+ years of experience can earn up to $162,000. With a population of 197,575, Birmingham is a mid-sized metro with a growing job market.

Marketing Manager Salary in Birmingham by Experience

In Birmingham, an entry-level marketing manager earns around $55,800, while experienced professionals earn up to $162,000 per year. The local cost of living index is 90% of the national average.

Entry Level (0-2 yrs)
$55,800
$-6,200 vs national
Mid Level (3-7 yrs)
$94,500
$-10,500 vs national
Senior Level (8+ yrs)
$162,000
$-18,000 vs national

Salary Percentiles in Birmingham, AL

Percentile Birmingham
10th Percentile $69,840
25th Percentile $91,800
Median (50th) $126,036
75th Percentile $166,500
90th Percentile $215,280

Marketing Manager Salary in Other Alabama Cities

Huntsville, AL
$128,837
Pop. 216,963
Tuscaloosa, AL
$123,235
Pop. 101,129
Montgomery, AL
$120,434
Pop. 200,603
Mobile, AL
$119,034
Pop. 187,041

How to Become a Marketing Manager in Birmingham

Education

Most marketing manager positions require a bachelor's degree. Birmingham and the surrounding Alabama area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Birmingham may vary based on local industry and population growth.

Find Marketing Manager Jobs in Birmingham

Browse open marketing manager positions in Birmingham, AL:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Marketing Manager Salary in Birmingham

How much does a Marketing Manager make in Birmingham, AL? ▼
The median marketing manager salary in Birmingham, Alabama is $126,036 per year, which is 10% below the national median of $140,040. Salaries range from $69,840 (10th percentile) to $215,280 (90th percentile).
How much does a Marketing Manager make per hour in Birmingham? ▼
Based on the median annual salary of $126,036, a marketing manager in Birmingham earns approximately $61 per hour assuming a standard 2,080-hour work year.
How does Birmingham compare to the Alabama state average for marketing manager pay? ▼
Birmingham's median marketing manager salary of $126,036 is 3.4% above the Alabama state average of $121,835. The local cost of living index is 90% of the national average.
What is the cost of living in Birmingham, AL? ▼
Birmingham has a cost of living index of 90% compared to the national average. This means a marketing manager salary of $126,036 in Birmingham has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a marketing manager in Birmingham? ▼
Most marketing manager positions in Birmingham require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.