Marketing Manager Salary
Marketing managers plan and execute marketing strategies to promote products and services, manage campaigns across channels, and analyze market trends to drive growth.
Marketing Manager Salary by Experience Level
Entry-level marketing managers earn around $62,000 per year, while mid-career professionals earn $105,000. Senior-level marketing managers can earn $180,000 or more.
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View Offers You Qualify For →Salary Percentile Breakdown
The salary range for marketing managers varies significantly. The bottom 10% earn $77,600, while the top 10% earn $239,200.
| Percentile | Annual Salary |
|---|---|
| 10th Percentile | $77,600 |
| 25th Percentile | $102,000 |
| 50th Percentile (Median) | $140,040 |
| 75th Percentile | $185,000 |
| 90th Percentile | $239,200 |
Marketing Manager Salary by State
Marketing Manager salaries vary significantly by state due to cost of living, demand, and industry concentration. The highest paying state is Hawaii at $238,068, while Mississippi offers the lowest at $116,233.
| State | Median | |
|---|---|---|
| #1 Hawaii | $238,068 | Details → |
| #2 Massachusetts | $198,857 | Details → |
| #3 California | $193,255 | Details → |
| #4 New York | $187,654 | Details → |
| #5 Alaska | $173,650 | Details → |
| #6 New Jersey | $172,249 | Details → |
| #7 Connecticut | $168,048 | Details → |
| #8 Maryland | $161,046 | Details → |
| #9 Washington | $161,046 | Details → |
| #10 Oregon | $154,044 | Details → |
| #11 Virginia | $152,644 | Details → |
| #12 New Hampshire | $149,843 | Details → |
| #13 Rhode Island | $149,843 | Details → |
| #14 Delaware | $148,442 | Details → |
| #15 Colorado | $147,042 | Details → |
| #16 Illinois | $141,440 | Details → |
| #17 Vermont | $141,440 | Details → |
| #18 Pennsylvania | $140,040 | Details → |
| #19 Minnesota | $138,640 | Details → |
| #20 Florida | $137,239 | Details → |
| #21 Maine | $137,239 | Details → |
| #22 Arizona | $135,839 | Details → |
| #23 Nevada | $135,839 | Details → |
| #24 Utah | $135,839 | Details → |
| #25 Georgia | $133,038 | Details → |
| #26 Montana | $133,038 | Details → |
| #27 North Carolina | $133,038 | Details → |
| #28 Idaho | $131,638 | Details → |
| #29 New Mexico | $130,237 | Details → |
| #30 Nebraska | $128,837 | Details → |
| #31 Texas | $128,837 | Details → |
| #32 Wisconsin | $128,837 | Details → |
| #33 Wyoming | $128,837 | Details → |
| #34 Louisiana | $127,436 | Details → |
| #35 Indiana | $126,036 | Details → |
| #36 Michigan | $126,036 | Details → |
| #37 North Dakota | $126,036 | Details → |
| #38 Ohio | $126,036 | Details → |
| #39 Iowa | $124,636 | Details → |
| #40 South Carolina | $124,636 | Details → |
| #41 Tennessee | $124,636 | Details → |
| #42 Missouri | $123,235 | Details → |
| #43 South Dakota | $123,235 | Details → |
| #44 Alabama | $121,835 | Details → |
| #45 Kansas | $121,835 | Details → |
| #46 Kentucky | $121,835 | Details → |
| #47 Oklahoma | $120,434 | Details → |
| #48 Arkansas | $117,634 | Details → |
| #49 West Virginia | $117,634 | Details → |
| #50 Mississippi | $116,233 | Details → |
Negotiate Your Way to Senior Pay
Data shows Marketing Managers who negotiate earn 7–15% more. A single negotiation could add $39,960 over your career trajectory.
Get Negotiation Scripts — $197 →Key Responsibilities
- ● Develop and execute multi-channel marketing strategies
- ● Manage marketing budgets and allocate resources
- ● Analyze campaign performance and optimize ROI
- ● Conduct market research and competitive analysis
- ● Lead marketing teams and coordinate with sales
Top Skills
Education Required
Bachelor's degree
Job Outlook
Faster than average — projected 6% growth over the next decade
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