Business & Finance Fayetteville, AR Pop. 93,949

Marketing Manager Salary in Fayetteville, Arkansas

The median marketing manager salary in Fayetteville, AR is $123,235 per year, which is 12% below the national median and 4.8% above the Arkansas state average.

City Median
$123,235
vs State Avg
+$5,601
vs National
$-16,805
Cost of Living
88%

Marketing Manager Pay in Fayetteville: What to Expect (2026)

Fayetteville offers a median marketing manager salary of $123,235, which is $5,601 above the Arkansas state average of $117,634. Compared to the national median of $140,040, Fayetteville pays below the national benchmark for this role.

One of Fayetteville's biggest advantages is its low cost of living at 88% of the national average. This means the $123,235 salary stretches further here — equivalent to roughly $140,040 in an average-cost city. This makes Fayetteville an attractive option for marketing managers seeking strong real-dollar compensation.

The salary range for marketing managers in Fayetteville spans from $68,288 at the 10th percentile to $210,496 at the 90th percentile — a $142,208 spread. Entry-level professionals start around $54,560, while senior marketing managers with 8+ years of experience can earn up to $158,400. Fayetteville is a smaller market (pop. 93,949), which may mean fewer openings but also less competition for available positions.

Marketing Manager Salary in Fayetteville by Experience

In Fayetteville, an entry-level marketing manager earns around $54,560, while experienced professionals earn up to $158,400 per year. The local cost of living index is 88% of the national average.

Entry Level (0-2 yrs)
$54,560
$-7,440 vs national
Mid Level (3-7 yrs)
$92,400
$-12,600 vs national
Senior Level (8+ yrs)
$158,400
$-21,600 vs national

Salary Percentiles in Fayetteville, AR

Percentile Fayetteville
10th Percentile $68,288
25th Percentile $89,760
Median (50th) $123,235
75th Percentile $162,800
90th Percentile $210,496

Marketing Manager Salary in Other Arkansas Cities

Little Rock, AR
$121,835
Pop. 202,591
Springdale, AR
$117,634
Pop. 80,433
Jonesboro, AR
$114,833
Pop. 78,576
Fort Smith, AR
$112,032
Pop. 89,142

How to Become a Marketing Manager in Fayetteville

Education

Most marketing manager positions require a bachelor's degree. Fayetteville and the surrounding Arkansas area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Fayetteville may vary based on local industry and population growth.

Find Marketing Manager Jobs in Fayetteville

Browse open marketing manager positions in Fayetteville, AR:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Marketing Manager Salary in Fayetteville

How much does a Marketing Manager make in Fayetteville, AR? ▼
The median marketing manager salary in Fayetteville, Arkansas is $123,235 per year, which is 12% below the national median of $140,040. Salaries range from $68,288 (10th percentile) to $210,496 (90th percentile).
How much does a Marketing Manager make per hour in Fayetteville? ▼
Based on the median annual salary of $123,235, a marketing manager in Fayetteville earns approximately $59 per hour assuming a standard 2,080-hour work year.
How does Fayetteville compare to the Arkansas state average for marketing manager pay? ▼
Fayetteville's median marketing manager salary of $123,235 is 4.8% above the Arkansas state average of $117,634. The local cost of living index is 88% of the national average.
What is the cost of living in Fayetteville, AR? ▼
Fayetteville has a cost of living index of 88% compared to the national average. This means a marketing manager salary of $123,235 in Fayetteville has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a marketing manager in Fayetteville? ▼
Most marketing manager positions in Fayetteville require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.