Business & Finance Waterbury, CT Pop. 114,403

Marketing Manager Salary in Waterbury, Connecticut

The median marketing manager salary in Waterbury, CT is $148,442 per year, which is 6.0% above the national median and 11.7% below the Connecticut state average.

City Median
$148,442
vs State Avg
$-19,606
vs National
+$8,402
Cost of Living
98%

Marketing Manager Pay in Waterbury: What to Expect (2026)

Waterbury offers a median marketing manager salary of $148,442, which is $19,606 below the Connecticut state average of $168,048. Compared to the national median of $140,040, Waterbury pays above average for this role.

Waterbury's cost of living is 98% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for marketing managers in Waterbury spans from $82,256 at the 10th percentile to $253,552 at the 90th percentile — a $171,296 spread. Entry-level professionals start around $65,720, while senior marketing managers with 8+ years of experience can earn up to $190,800. With a population of 114,403, Waterbury is a mid-sized metro with a growing job market.

Marketing Manager Salary in Waterbury by Experience

In Waterbury, an entry-level marketing manager earns around $65,720, while experienced professionals earn up to $190,800 per year. The local cost of living index is 98% of the national average.

Entry Level (0-2 yrs)
$65,720
+$3,720 vs national
Mid Level (3-7 yrs)
$111,300
+$6,300 vs national
Senior Level (8+ yrs)
$190,800
+$10,800 vs national

Salary Percentiles in Waterbury, CT

Percentile Waterbury
10th Percentile $82,256
25th Percentile $108,120
Median (50th) $148,442
75th Percentile $196,100
90th Percentile $253,552

Marketing Manager Salary in Other Connecticut Cities

Stamford, CT
$204,458
Pop. 135,470
New Haven, CT
$165,247
Pop. 134,023
Bridgeport, CT
$162,446
Pop. 148,529
Hartford, CT
$158,245
Pop. 121,054

How to Become a Marketing Manager in Waterbury

Education

Most marketing manager positions require a bachelor's degree. Waterbury and the surrounding Connecticut area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Waterbury may vary based on local industry and population growth.

Find Marketing Manager Jobs in Waterbury

Browse open marketing manager positions in Waterbury, CT:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Marketing Manager Salary in Waterbury

How much does a Marketing Manager make in Waterbury, CT? ▼
The median marketing manager salary in Waterbury, Connecticut is $148,442 per year, which is 6.0% above the national median of $140,040. Salaries range from $82,256 (10th percentile) to $253,552 (90th percentile).
How much does a Marketing Manager make per hour in Waterbury? ▼
Based on the median annual salary of $148,442, a marketing manager in Waterbury earns approximately $71 per hour assuming a standard 2,080-hour work year.
How does Waterbury compare to the Connecticut state average for marketing manager pay? ▼
Waterbury's median marketing manager salary of $148,442 is 11.7% below the Connecticut state average of $168,048. The local cost of living index is 98% of the national average.
What is the cost of living in Waterbury, CT? ▼
Waterbury has a cost of living index of 98% compared to the national average. This means a marketing manager salary of $148,442 in Waterbury has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a marketing manager in Waterbury? ▼
Most marketing manager positions in Waterbury require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.