Marketing Manager Salary in Owensboro, KY: $114,833 (2026)

Marketing Manager Pay in Owensboro: What to Expect (2026)

Owensboro offers a median marketing manager salary of $114,833, which is $7,002 below the Kentucky state average of $121,835. Compared to the national median of $140,040, Owensboro pays below the national benchmark for this role.

One of Owensboro's biggest advantages is its low cost of living at 82% of the national average. This means the $114,833 salary stretches further here — equivalent to roughly $140,040 in an average-cost city. This makes Owensboro an attractive option for marketing managers seeking strong real-dollar compensation.

The salary range for marketing managers in Owensboro spans from $63,632 at the 10th percentile to $196,144 at the 90th percentile — a $132,512 spread. Entry-level professionals start around $50,840, while senior marketing managers with 8+ years of experience can earn up to $147,600. Owensboro is a smaller market (pop. 60,183), which may mean fewer openings but also less competition for available positions.

Marketing Manager Salary in Owensboro by Experience

In Owensboro, an entry-level marketing manager earns around $50,840, while experienced professionals earn up to $147,600 per year. The local cost of living index is 82% of the national average.

Entry Level (0-2 yrs)

$50,840

$-11,160 vs national

Mid Level (3-7 yrs)

$86,100

$-18,900 vs national

Senior Level (8+ yrs)

$147,600

$-32,400 vs national

Percentile	Owensboro	KY State	National
10th Percentile	$63,632	$67,512	$77,600
25th Percentile	$83,640	$88,740	$102,000
Median (50th)	$114,833	$121,835	$140,040
75th Percentile	$151,700	$160,950	$185,000
90th Percentile	$196,144	$208,104	$239,200

Percentile

Owensboro

10th Percentile

$63,632

25th Percentile

$83,640

Median (50th)

$114,833

75th Percentile

$151,700

90th Percentile

$196,144

How to Become a Marketing Manager in Owensboro

Education

Most marketing manager positions require a bachelor's degree. Owensboro and the surrounding Kentucky area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Owensboro may vary based on local industry and population growth.

Frequently Asked Questions: Marketing Manager Salary in Owensboro

How much does a Marketing Manager make in Owensboro, KY? ▼

The median marketing manager salary in Owensboro, Kentucky is $114,833 per year, which is 18% below the national median of $140,040. Salaries range from $63,632 (10th percentile) to $196,144 (90th percentile).

How much does a Marketing Manager make per hour in Owensboro? ▼

Based on the median annual salary of $114,833, a marketing manager in Owensboro earns approximately $55 per hour assuming a standard 2,080-hour work year.

How does Owensboro compare to the Kentucky state average for marketing manager pay? ▼

Owensboro's median marketing manager salary of $114,833 is 5.7% below the Kentucky state average of $121,835. The local cost of living index is 82% of the national average.

What is the cost of living in Owensboro, KY? ▼

Owensboro has a cost of living index of 82% compared to the national average. This means a marketing manager salary of $114,833 in Owensboro has more purchasing power than the same salary in an average-cost city.

What qualifications do I need to become a marketing manager in Owensboro? ▼

Most marketing manager positions in Owensboro require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.

Marketing Manager Salary in Owensboro, Kentucky