Business & Finance Lincoln, NE Pop. 291,082

Marketing Manager Salary in Lincoln, Nebraska

The median marketing manager salary in Lincoln, NE is $128,837 per year, which is 8% below the national median and 0.0% above the Nebraska state average.

City Median
$128,837
vs State Avg
+$0
vs National
$-11,203
Cost of Living
90%

Marketing Manager Pay in Lincoln: What to Expect (2026)

Lincoln offers a median marketing manager salary of $128,837, which is $0 above the Nebraska state average of $128,837. Compared to the national median of $140,040, Lincoln pays below the national benchmark for this role.

Lincoln's cost of living is 90% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for marketing managers in Lincoln spans from $71,392 at the 10th percentile to $220,064 at the 90th percentile — a $148,672 spread. Entry-level professionals start around $57,040, while senior marketing managers with 8+ years of experience can earn up to $165,600. With a population of 291,082, Lincoln is a mid-sized metro with a growing job market.

Marketing Manager Salary in Lincoln by Experience

In Lincoln, an entry-level marketing manager earns around $57,040, while experienced professionals earn up to $165,600 per year. The local cost of living index is 90% of the national average.

Entry Level (0-2 yrs)
$57,040
$-4,960 vs national
Mid Level (3-7 yrs)
$96,600
$-8,400 vs national
Senior Level (8+ yrs)
$165,600
$-14,400 vs national

Salary Percentiles in Lincoln, NE

Percentile Lincoln
10th Percentile $71,392
25th Percentile $93,840
Median (50th) $128,837
75th Percentile $170,200
90th Percentile $220,064

Marketing Manager Salary in Other Nebraska Cities

Omaha, NE
$133,038
Pop. 486,051
Bellevue, NE
$131,638
Pop. 64,176
Kearney, NE
$123,235
Pop. 33,464
Grand Island, NE
$120,434
Pop. 53,131

How to Become a Marketing Manager in Lincoln

Education

Most marketing manager positions require a bachelor's degree. Lincoln and the surrounding Nebraska area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Lincoln may vary based on local industry and population growth.

Find Marketing Manager Jobs in Lincoln

Browse open marketing manager positions in Lincoln, NE:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Marketing Manager Salary in Lincoln

How much does a Marketing Manager make in Lincoln, NE? ▼
The median marketing manager salary in Lincoln, Nebraska is $128,837 per year, which is 8% below the national median of $140,040. Salaries range from $71,392 (10th percentile) to $220,064 (90th percentile).
How much does a Marketing Manager make per hour in Lincoln? ▼
Based on the median annual salary of $128,837, a marketing manager in Lincoln earns approximately $62 per hour assuming a standard 2,080-hour work year.
How does Lincoln compare to the Nebraska state average for marketing manager pay? ▼
Lincoln's median marketing manager salary of $128,837 is 0.0% above the Nebraska state average of $128,837. The local cost of living index is 90% of the national average.
What is the cost of living in Lincoln, NE? ▼
Lincoln has a cost of living index of 90% compared to the national average. This means a marketing manager salary of $128,837 in Lincoln has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a marketing manager in Lincoln? ▼
Most marketing manager positions in Lincoln require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.