Business & Finance Richmond, VA Pop. 226,610

Marketing Manager Salary in Richmond, Virginia

The median marketing manager salary in Richmond, VA is $147,042 per year, which is 5.0% above the national median and 3.7% below the Virginia state average.

City Median
$147,042
vs State Avg
$-5,602
vs National
+$7,002
Cost of Living
100%

Marketing Manager Pay in Richmond: What to Expect (2026)

Richmond offers a median marketing manager salary of $147,042, which is $5,602 below the Virginia state average of $152,644. Compared to the national median of $140,040, Richmond pays above average for this role.

Richmond's cost of living is 100% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for marketing managers in Richmond spans from $81,480 at the 10th percentile to $251,160 at the 90th percentile — a $169,680 spread. Entry-level professionals start around $65,100, while senior marketing managers with 8+ years of experience can earn up to $189,000. With a population of 226,610, Richmond is a mid-sized metro with a growing job market.

Marketing Manager Salary in Richmond by Experience

In Richmond, an entry-level marketing manager earns around $65,100, while experienced professionals earn up to $189,000 per year. The local cost of living index is 100% of the national average.

Entry Level (0-2 yrs)
$65,100
+$3,100 vs national
Mid Level (3-7 yrs)
$110,250
+$5,250 vs national
Senior Level (8+ yrs)
$189,000
+$9,000 vs national

Salary Percentiles in Richmond, VA

Percentile Richmond
10th Percentile $81,480
25th Percentile $107,100
Median (50th) $147,042
75th Percentile $194,250
90th Percentile $251,160

Marketing Manager Salary in Other Virginia Cities

Arlington, VA
$191,855
Pop. 238,643
Virginia Beach, VA
$149,843
Pop. 449,974
Chesapeake, VA
$144,241
Pop. 249,422
Norfolk, VA
$141,440
Pop. 238,005

How to Become a Marketing Manager in Richmond

Education

Most marketing manager positions require a bachelor's degree. Richmond and the surrounding Virginia area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Richmond may vary based on local industry and population growth.

Find Marketing Manager Jobs in Richmond

Browse open marketing manager positions in Richmond, VA:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Marketing Manager Salary in Richmond

How much does a Marketing Manager make in Richmond, VA? ▼
The median marketing manager salary in Richmond, Virginia is $147,042 per year, which is 5.0% above the national median of $140,040. Salaries range from $81,480 (10th percentile) to $251,160 (90th percentile).
How much does a Marketing Manager make per hour in Richmond? ▼
Based on the median annual salary of $147,042, a marketing manager in Richmond earns approximately $71 per hour assuming a standard 2,080-hour work year.
How does Richmond compare to the Virginia state average for marketing manager pay? ▼
Richmond's median marketing manager salary of $147,042 is 3.7% below the Virginia state average of $152,644. The local cost of living index is 100% of the national average.
What is the cost of living in Richmond, VA? ▼
Richmond has a cost of living index of 100% compared to the national average. This means a marketing manager salary of $147,042 in Richmond has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a marketing manager in Richmond? ▼
Most marketing manager positions in Richmond require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.