Marketing Manager Salary in Parkersburg, WV: $112,032 (2026)

Marketing Manager Pay in Parkersburg: What to Expect (2026)

Parkersburg offers a median marketing manager salary of $112,032, which is $5,602 below the West Virginia state average of $117,634. Compared to the national median of $140,040, Parkersburg pays below the national benchmark for this role.

One of Parkersburg's biggest advantages is its low cost of living at 80% of the national average. This means the $112,032 salary stretches further here — equivalent to roughly $140,040 in an average-cost city. This makes Parkersburg an attractive option for marketing managers seeking strong real-dollar compensation.

The salary range for marketing managers in Parkersburg spans from $62,080 at the 10th percentile to $191,360 at the 90th percentile — a $129,280 spread. Entry-level professionals start around $49,600, while senior marketing managers with 8+ years of experience can earn up to $144,000. Parkersburg is a smaller market (pop. 29,675), which may mean fewer openings but also less competition for available positions.

Marketing Manager Salary in Parkersburg by Experience

In Parkersburg, an entry-level marketing manager earns around $49,600, while experienced professionals earn up to $144,000 per year. The local cost of living index is 80% of the national average.

Entry Level (0-2 yrs)

$49,600

$-12,400 vs national

Mid Level (3-7 yrs)

$84,000

$-21,000 vs national

Senior Level (8+ yrs)

$144,000

$-36,000 vs national

Percentile	Parkersburg	WV State	National
10th Percentile	$62,080	$65,184	$77,600
25th Percentile	$81,600	$85,680	$102,000
Median (50th)	$112,032	$117,634	$140,040
75th Percentile	$148,000	$155,400	$185,000
90th Percentile	$191,360	$200,928	$239,200

Percentile

Parkersburg

10th Percentile

$62,080

25th Percentile

$81,600

Median (50th)

$112,032

75th Percentile

$148,000

90th Percentile

$191,360

How to Become a Marketing Manager in Parkersburg

Education

Most marketing manager positions require a bachelor's degree. Parkersburg and the surrounding West Virginia area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Parkersburg may vary based on local industry and population growth.

Frequently Asked Questions: Marketing Manager Salary in Parkersburg

How much does a Marketing Manager make in Parkersburg, WV? ▼

The median marketing manager salary in Parkersburg, West Virginia is $112,032 per year, which is 20% below the national median of $140,040. Salaries range from $62,080 (10th percentile) to $191,360 (90th percentile).

How much does a Marketing Manager make per hour in Parkersburg? ▼

Based on the median annual salary of $112,032, a marketing manager in Parkersburg earns approximately $54 per hour assuming a standard 2,080-hour work year.

How does Parkersburg compare to the West Virginia state average for marketing manager pay? ▼

Parkersburg's median marketing manager salary of $112,032 is 4.8% below the West Virginia state average of $117,634. The local cost of living index is 80% of the national average.

What is the cost of living in Parkersburg, WV? ▼

Parkersburg has a cost of living index of 80% compared to the national average. This means a marketing manager salary of $112,032 in Parkersburg has more purchasing power than the same salary in an average-cost city.

What qualifications do I need to become a marketing manager in Parkersburg? ▼

Most marketing manager positions in Parkersburg require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.

Marketing Manager Salary in Parkersburg, West Virginia