Media & Communications Racine, WI Pop. 77,816

Public Relations Specialist Salary in Racine, Wisconsin

The median public relations specialist salary in Racine, WI is $57,998 per year, which is 14% below the national median and 6.5% below the Wisconsin state average.

City Median
$57,998
vs State Avg
$-4,047
vs National
$-9,442
Cost of Living
86%

Public Relations Specialist Pay in Racine: What to Expect (2026)

Racine offers a median public relations specialist salary of $57,998, which is $4,047 below the Wisconsin state average of $62,045. Compared to the national median of $67,440, Racine pays below the national benchmark for this role.

One of Racine's biggest advantages is its low cost of living at 86% of the national average. This means the $57,998 salary stretches further here — equivalent to roughly $67,440 in an average-cost city. This makes Racine an attractive option for public relations specialists seeking strong real-dollar compensation.

The salary range for public relations specialists in Racine spans from $32,680 at the 10th percentile to $103,200 at the 90th percentile — a $70,520 spread. Entry-level professionals start around $36,120, while senior public relations specialists with 8+ years of experience can earn up to $96,320. Racine is a smaller market (pop. 77,816), which may mean fewer openings but also less competition for available positions.

Public Relations Specialist Salary in Racine by Experience

In Racine, an entry-level public relations specialist earns around $36,120, while experienced professionals earn up to $96,320 per year. The local cost of living index is 86% of the national average.

Entry Level (0-2 yrs)
$36,120
$-5,880 vs national
Mid Level (3-7 yrs)
$60,200
$-9,800 vs national
Senior Level (8+ yrs)
$96,320
$-15,680 vs national

Salary Percentiles in Racine, WI

Percentile Racine
10th Percentile $32,680
25th Percentile $43,000
Median (50th) $57,998
75th Percentile $78,260
90th Percentile $103,200

Public Relations Specialist Salary in Other Wisconsin Cities

Madison, WI
$67,440
Pop. 269,840
Milwaukee, WI
$62,045
Pop. 577,222
Kenosha, WI
$60,696
Pop. 99,986
Green Bay, WI
$59,347
Pop. 107,395

How to Become a Public Relations Specialist in Racine

Education

Most public relations specialist positions require a bachelor's degree. Racine and the surrounding Wisconsin area have institutions offering relevant programs.

Key Skills

Media RelationsPress ReleasesCrisis CommunicationsSocial MediaEvent PlanningBrand Management

Job Outlook

Nationally, public relations specialist employment is projected to grow 6% over the next decade (faster than average). Demand in Racine may vary based on local industry and population growth.

Find Public Relations Specialist Jobs in Racine

Browse open public relations specialist positions in Racine, WI:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Public Relations Specialist Salary in Racine

How much does a Public Relations Specialist make in Racine, WI? ▼
The median public relations specialist salary in Racine, Wisconsin is $57,998 per year, which is 14% below the national median of $67,440. Salaries range from $32,680 (10th percentile) to $103,200 (90th percentile).
How much does a Public Relations Specialist make per hour in Racine? ▼
Based on the median annual salary of $57,998, a public relations specialist in Racine earns approximately $28 per hour assuming a standard 2,080-hour work year.
How does Racine compare to the Wisconsin state average for public relations specialist pay? ▼
Racine's median public relations specialist salary of $57,998 is 6.5% below the Wisconsin state average of $62,045. The local cost of living index is 86% of the national average.
What is the cost of living in Racine, WI? ▼
Racine has a cost of living index of 86% compared to the national average. This means a public relations specialist salary of $57,998 in Racine has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a public relations specialist in Racine? ▼
Most public relations specialist positions in Racine require a bachelor's degree. Key skills include Media Relations, Press Releases, Crisis Communications, Social Media. The job market is projected to grow 6% nationally over the next decade.