Media & Communications Wilmington, DE Pop. 70,898

Social Media Manager Salary in Wilmington, Delaware

The median social media manager salary in Wilmington, DE is $68,250 per year, which is 5.0% above the national median and 4.0% above the Delaware state average.

City Median
$68,250
vs State Avg
+$2,600
vs National
+$3,250
Cost of Living
105%

Social Media Manager Pay in Wilmington: What to Expect (2026)

Wilmington offers a median social media manager salary of $68,250, which is $2,600 above the Delaware state average of $65,650. Compared to the national median of $65,000, Wilmington pays above average for this role.

Wilmington's cost of living is 105% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for social media managers in Wilmington spans from $39,900 at the 10th percentile to $120,750 at the 90th percentile — a $80,850 spread. Entry-level professionals start around $42,000, while senior social media managers with 8+ years of experience can earn up to $113,400. Wilmington is a smaller market (pop. 70,898), which may mean fewer openings but also less competition for available positions.

Social Media Manager Salary in Wilmington by Experience

In Wilmington, an entry-level social media manager earns around $42,000, while experienced professionals earn up to $113,400 per year. The local cost of living index is 105% of the national average.

Entry Level (0-2 yrs)
$42,000
+$2,000 vs national
Mid Level (3-7 yrs)
$70,350
+$3,350 vs national
Senior Level (8+ yrs)
$113,400
+$5,400 vs national

Salary Percentiles in Wilmington, DE

Percentile Wilmington
10th Percentile $39,900
25th Percentile $52,500
Median (50th) $68,250
75th Percentile $92,400
90th Percentile $120,750

Social Media Manager Salary in Other Delaware Cities

Newark, DE
$66,300
Pop. 33,398
Bear, DE
$64,350
Pop. 21,000
Middletown, DE
$63,700
Pop. 22,350
Dover, DE
$62,400
Pop. 39,403

How to Become a Social Media Manager in Wilmington

Education

Most social media manager positions require a bachelor's degree. Wilmington and the surrounding Delaware area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Wilmington may vary based on local industry and population growth.

Find Social Media Manager Jobs in Wilmington

Browse open social media manager positions in Wilmington, DE:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in Wilmington

How much does a Social Media Manager make in Wilmington, DE? ▼
The median social media manager salary in Wilmington, Delaware is $68,250 per year, which is 5.0% above the national median of $65,000. Salaries range from $39,900 (10th percentile) to $120,750 (90th percentile).
How much does a Social Media Manager make per hour in Wilmington? ▼
Based on the median annual salary of $68,250, a social media manager in Wilmington earns approximately $33 per hour assuming a standard 2,080-hour work year.
How does Wilmington compare to the Delaware state average for social media manager pay? ▼
Wilmington's median social media manager salary of $68,250 is 4.0% above the Delaware state average of $65,650. The local cost of living index is 105% of the national average.
What is the cost of living in Wilmington, DE? ▼
Wilmington has a cost of living index of 105% compared to the national average. This means a social media manager salary of $68,250 in Wilmington has less purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Wilmington? ▼
Most social media manager positions in Wilmington require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.