Social Media Manager Salary
Social media managers develop strategies, create content, and manage brand presence across digital platforms.
Social Media Manager Salary by Experience Level
Entry-level social media managers earn around $40,000 per year, while mid-career professionals earn $67,000. Senior-level social media managers can earn $108,000 or more.
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See Investment Options →Salary Percentile Breakdown
The salary range for social media managers varies significantly. The bottom 10% earn $38,000, while the top 10% earn $115,000.
| Percentile | Annual Salary |
|---|---|
| 10th Percentile | $38,000 |
| 25th Percentile | $50,000 |
| 50th Percentile (Median) | $65,000 |
| 75th Percentile | $88,000 |
| 90th Percentile | $115,000 |
Social Media Manager Salary by State
Social Media Manager salaries vary significantly by state due to cost of living, demand, and industry concentration. The highest paying state is Hawaii at $110,500, while Mississippi offers the lowest at $53,950.
| State | Median | |
|---|---|---|
| #1 Hawaii | $110,500 | Details → |
| #2 California | $89,700 | Details → |
| #3 Massachusetts | $87,750 | Details → |
| #4 Alaska | $80,600 | Details → |
| #5 New York | $79,300 | Details → |
| #6 New Jersey | $74,750 | Details → |
| #7 Washington | $74,750 | Details → |
| #8 Connecticut | $72,800 | Details → |
| #9 Maryland | $71,500 | Details → |
| #10 Oregon | $71,500 | Details → |
| #11 Colorado | $68,250 | Details → |
| #12 New Hampshire | $68,250 | Details → |
| #13 Rhode Island | $68,250 | Details → |
| #14 Virginia | $67,600 | Details → |
| #15 Delaware | $65,650 | Details → |
| #16 Vermont | $65,650 | Details → |
| #17 Florida | $63,700 | Details → |
| #18 Maine | $63,700 | Details → |
| #19 Arizona | $63,050 | Details → |
| #20 Minnesota | $63,050 | Details → |
| #21 Nevada | $63,050 | Details → |
| #22 Utah | $63,050 | Details → |
| #23 Pennsylvania | $62,400 | Details → |
| #24 Illinois | $61,750 | Details → |
| #25 Montana | $61,750 | Details → |
| #26 Idaho | $61,100 | Details → |
| #27 Georgia | $60,450 | Details → |
| #28 New Mexico | $60,450 | Details → |
| #29 North Carolina | $59,800 | Details → |
| #30 Texas | $59,800 | Details → |
| #31 Wisconsin | $59,800 | Details → |
| #32 Wyoming | $59,800 | Details → |
| #33 Louisiana | $59,150 | Details → |
| #34 Indiana | $58,500 | Details → |
| #35 Michigan | $58,500 | Details → |
| #36 Nebraska | $58,500 | Details → |
| #37 North Dakota | $58,500 | Details → |
| #38 Ohio | $58,500 | Details → |
| #39 Iowa | $57,850 | Details → |
| #40 South Carolina | $57,850 | Details → |
| #41 Tennessee | $57,850 | Details → |
| #42 Missouri | $57,200 | Details → |
| #43 South Dakota | $57,200 | Details → |
| #44 Alabama | $56,550 | Details → |
| #45 Kansas | $56,550 | Details → |
| #46 Kentucky | $56,550 | Details → |
| #47 Oklahoma | $55,900 | Details → |
| #48 Arkansas | $54,600 | Details → |
| #49 West Virginia | $54,600 | Details → |
| #50 Mississippi | $53,950 | Details → |
Negotiate Your Way to Senior Pay
Data shows Social Media Managers who negotiate earn 7–15% more. A single negotiation could add $43,000 over your career trajectory.
Get Negotiation Scripts — $197 →Key Responsibilities
- ● Develop social media strategies
- ● Create engaging content
- ● Monitor brand mentions
- ● Analyze campaign metrics
- ● Track platform trends
Top Skills
Education Required
Bachelor's degree
Job Outlook
Faster than average — projected 10% growth over the next decade
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