Social Media Manager Salary in Pocatello, ID: $55,900 (2026)

Social Media Manager Pay in Pocatello: What to Expect (2026)

Pocatello offers a median social media manager salary of $55,900, which is $5,200 below the Idaho state average of $61,100. Compared to the national median of $65,000, Pocatello pays below the national benchmark for this role.

One of Pocatello's biggest advantages is its low cost of living at 86% of the national average. This means the $55,900 salary stretches further here — equivalent to roughly $65,000 in an average-cost city. This makes Pocatello an attractive option for social media managers seeking strong real-dollar compensation.

The salary range for social media managers in Pocatello spans from $32,680 at the 10th percentile to $98,900 at the 90th percentile — a $66,220 spread. Entry-level professionals start around $34,400, while senior social media managers with 8+ years of experience can earn up to $92,880. Pocatello is a smaller market (pop. 56,548), which may mean fewer openings but also less competition for available positions.

Social Media Manager Salary in Pocatello by Experience

In Pocatello, an entry-level social media manager earns around $34,400, while experienced professionals earn up to $92,880 per year. The local cost of living index is 86% of the national average.

Entry Level (0-2 yrs)

$34,400

$-5,600 vs national

Mid Level (3-7 yrs)

$57,620

$-9,380 vs national

Senior Level (8+ yrs)

$92,880

$-15,120 vs national

Percentile	Pocatello	ID State	National
10th Percentile	$32,680	$35,720	$38,000
25th Percentile	$43,000	$47,000	$50,000
Median (50th)	$55,900	$61,100	$65,000
75th Percentile	$75,680	$82,720	$88,000
90th Percentile	$98,900	$108,100	$115,000

Percentile

Pocatello

10th Percentile

$32,680

25th Percentile

$43,000

Median (50th)

$55,900

75th Percentile

$75,680

90th Percentile

$98,900

How to Become a Social Media Manager in Pocatello

Education

Most social media manager positions require a bachelor's degree. Pocatello and the surrounding Idaho area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Pocatello may vary based on local industry and population growth.

Frequently Asked Questions: Social Media Manager Salary in Pocatello

How much does a Social Media Manager make in Pocatello, ID? ▼

The median social media manager salary in Pocatello, Idaho is $55,900 per year, which is 14% below the national median of $65,000. Salaries range from $32,680 (10th percentile) to $98,900 (90th percentile).

How much does a Social Media Manager make per hour in Pocatello? ▼

Based on the median annual salary of $55,900, a social media manager in Pocatello earns approximately $27 per hour assuming a standard 2,080-hour work year.

How does Pocatello compare to the Idaho state average for social media manager pay? ▼

Pocatello's median social media manager salary of $55,900 is 8.5% below the Idaho state average of $61,100. The local cost of living index is 86% of the national average.

What is the cost of living in Pocatello, ID? ▼

Pocatello has a cost of living index of 86% compared to the national average. This means a social media manager salary of $55,900 in Pocatello has more purchasing power than the same salary in an average-cost city.

What qualifications do I need to become a social media manager in Pocatello? ▼

Most social media manager positions in Pocatello require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.

Social Media Manager Salary in Pocatello, Idaho