Media & Communications Lexington, KY Pop. 322,570

Social Media Manager Salary in Lexington, Kentucky

The median social media manager salary in Lexington, KY is $60,450 per year, which is 7% below the national median and 6.9% above the Kentucky state average.

City Median
$60,450
vs State Avg
+$3,900
vs National
$-4,550
Cost of Living
93%

Social Media Manager Pay in Lexington: What to Expect (2026)

Lexington offers a median social media manager salary of $60,450, which is $3,900 above the Kentucky state average of $56,550. Compared to the national median of $65,000, Lexington pays below the national benchmark for this role.

Lexington's cost of living is 93% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for social media managers in Lexington spans from $35,340 at the 10th percentile to $106,950 at the 90th percentile — a $71,610 spread. Entry-level professionals start around $37,200, while senior social media managers with 8+ years of experience can earn up to $100,440. With a population of 322,570, Lexington is a mid-sized metro with a growing job market.

Social Media Manager Salary in Lexington by Experience

In Lexington, an entry-level social media manager earns around $37,200, while experienced professionals earn up to $100,440 per year. The local cost of living index is 93% of the national average.

Entry Level (0-2 yrs)
$37,200
$-2,800 vs national
Mid Level (3-7 yrs)
$62,310
$-4,690 vs national
Senior Level (8+ yrs)
$100,440
$-7,560 vs national

Salary Percentiles in Lexington, KY

Percentile Lexington
10th Percentile $35,340
25th Percentile $46,500
Median (50th) $60,450
75th Percentile $81,840
90th Percentile $106,950

Social Media Manager Salary in Other Kentucky Cities

Louisville, KY
$59,800
Pop. 633,045
Covington, KY
$57,200
Pop. 40,961
Bowling Green, KY
$54,600
Pop. 74,735
Owensboro, KY
$53,300
Pop. 60,183

How to Become a Social Media Manager in Lexington

Education

Most social media manager positions require a bachelor's degree. Lexington and the surrounding Kentucky area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Lexington may vary based on local industry and population growth.

Find Social Media Manager Jobs in Lexington

Browse open social media manager positions in Lexington, KY:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in Lexington

How much does a Social Media Manager make in Lexington, KY? ▼
The median social media manager salary in Lexington, Kentucky is $60,450 per year, which is 7% below the national median of $65,000. Salaries range from $35,340 (10th percentile) to $106,950 (90th percentile).
How much does a Social Media Manager make per hour in Lexington? ▼
Based on the median annual salary of $60,450, a social media manager in Lexington earns approximately $29 per hour assuming a standard 2,080-hour work year.
How does Lexington compare to the Kentucky state average for social media manager pay? ▼
Lexington's median social media manager salary of $60,450 is 6.9% above the Kentucky state average of $56,550. The local cost of living index is 93% of the national average.
What is the cost of living in Lexington, KY? ▼
Lexington has a cost of living index of 93% compared to the national average. This means a social media manager salary of $60,450 in Lexington has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Lexington? ▼
Most social media manager positions in Lexington require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.