Media & Communications Baton Rouge, LA Pop. 227,470

Social Media Manager Salary in Baton Rouge, Louisiana

The median social media manager salary in Baton Rouge, LA is $59,800 per year, which is 8% below the national median and 1.1% above the Louisiana state average.

City Median
$59,800
vs State Avg
+$650
vs National
$-5,200
Cost of Living
92%

Social Media Manager Pay in Baton Rouge: What to Expect (2026)

Baton Rouge offers a median social media manager salary of $59,800, which is $650 above the Louisiana state average of $59,150. Compared to the national median of $65,000, Baton Rouge pays below the national benchmark for this role.

Baton Rouge's cost of living is 92% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for social media managers in Baton Rouge spans from $34,960 at the 10th percentile to $105,800 at the 90th percentile — a $70,840 spread. Entry-level professionals start around $36,800, while senior social media managers with 8+ years of experience can earn up to $99,360. With a population of 227,470, Baton Rouge is a mid-sized metro with a growing job market.

Social Media Manager Salary in Baton Rouge by Experience

In Baton Rouge, an entry-level social media manager earns around $36,800, while experienced professionals earn up to $99,360 per year. The local cost of living index is 92% of the national average.

Entry Level (0-2 yrs)
$36,800
$-3,200 vs national
Mid Level (3-7 yrs)
$61,640
$-5,360 vs national
Senior Level (8+ yrs)
$99,360
$-8,640 vs national

Salary Percentiles in Baton Rouge, LA

Percentile Baton Rouge
10th Percentile $34,960
25th Percentile $46,000
Median (50th) $59,800
75th Percentile $80,960
90th Percentile $105,800

Social Media Manager Salary in Other Louisiana Cities

New Orleans, LA
$63,700
Pop. 383,997
Lafayette, LA
$57,200
Pop. 121,374
Lake Charles, LA
$55,900
Pop. 80,000
Shreveport, LA
$55,250
Pop. 187,593

How to Become a Social Media Manager in Baton Rouge

Education

Most social media manager positions require a bachelor's degree. Baton Rouge and the surrounding Louisiana area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Baton Rouge may vary based on local industry and population growth.

Find Social Media Manager Jobs in Baton Rouge

Browse open social media manager positions in Baton Rouge, LA:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in Baton Rouge

How much does a Social Media Manager make in Baton Rouge, LA? ▼
The median social media manager salary in Baton Rouge, Louisiana is $59,800 per year, which is 8% below the national median of $65,000. Salaries range from $34,960 (10th percentile) to $105,800 (90th percentile).
How much does a Social Media Manager make per hour in Baton Rouge? ▼
Based on the median annual salary of $59,800, a social media manager in Baton Rouge earns approximately $29 per hour assuming a standard 2,080-hour work year.
How does Baton Rouge compare to the Louisiana state average for social media manager pay? ▼
Baton Rouge's median social media manager salary of $59,800 is 1.1% above the Louisiana state average of $59,150. The local cost of living index is 92% of the national average.
What is the cost of living in Baton Rouge, LA? ▼
Baton Rouge has a cost of living index of 92% compared to the national average. This means a social media manager salary of $59,800 in Baton Rouge has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Baton Rouge? ▼
Most social media manager positions in Baton Rouge require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.