Media & Communications Columbia, SC Pop. 131,674

Social Media Manager Salary in Columbia, South Carolina

The median social media manager salary in Columbia, SC is $58,500 per year, which is 10% below the national median and 1.1% above the South Carolina state average.

City Median
$58,500
vs State Avg
+$650
vs National
$-6,500
Cost of Living
90%

Social Media Manager Pay in Columbia: What to Expect (2026)

Columbia offers a median social media manager salary of $58,500, which is $650 above the South Carolina state average of $57,850. Compared to the national median of $65,000, Columbia pays below the national benchmark for this role.

Columbia's cost of living is 90% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for social media managers in Columbia spans from $34,200 at the 10th percentile to $103,500 at the 90th percentile — a $69,300 spread. Entry-level professionals start around $36,000, while senior social media managers with 8+ years of experience can earn up to $97,200. With a population of 131,674, Columbia is a mid-sized metro with a growing job market.

Social Media Manager Salary in Columbia by Experience

In Columbia, an entry-level social media manager earns around $36,000, while experienced professionals earn up to $97,200 per year. The local cost of living index is 90% of the national average.

Entry Level (0-2 yrs)
$36,000
$-4,000 vs national
Mid Level (3-7 yrs)
$60,300
$-6,700 vs national
Senior Level (8+ yrs)
$97,200
$-10,800 vs national

Salary Percentiles in Columbia, SC

Percentile Columbia
10th Percentile $34,200
25th Percentile $45,000
Median (50th) $58,500
75th Percentile $79,200
90th Percentile $103,500

Social Media Manager Salary in Other South Carolina Cities

Mount Pleasant, SC
$68,250
Pop. 94,171
Charleston, SC
$65,000
Pop. 150,227
North Charleston, SC
$61,750
Pop. 115,382
Greenville, SC
$59,800
Pop. 72,095

How to Become a Social Media Manager in Columbia

Education

Most social media manager positions require a bachelor's degree. Columbia and the surrounding South Carolina area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Columbia may vary based on local industry and population growth.

Find Social Media Manager Jobs in Columbia

Browse open social media manager positions in Columbia, SC:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in Columbia

How much does a Social Media Manager make in Columbia, SC? ▼
The median social media manager salary in Columbia, South Carolina is $58,500 per year, which is 10% below the national median of $65,000. Salaries range from $34,200 (10th percentile) to $103,500 (90th percentile).
How much does a Social Media Manager make per hour in Columbia? ▼
Based on the median annual salary of $58,500, a social media manager in Columbia earns approximately $28 per hour assuming a standard 2,080-hour work year.
How does Columbia compare to the South Carolina state average for social media manager pay? ▼
Columbia's median social media manager salary of $58,500 is 1.1% above the South Carolina state average of $57,850. The local cost of living index is 90% of the national average.
What is the cost of living in Columbia, SC? ▼
Columbia has a cost of living index of 90% compared to the national average. This means a social media manager salary of $58,500 in Columbia has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Columbia? ▼
Most social media manager positions in Columbia require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.