Media & Communications Brookings, SD Pop. 24,194

Social Media Manager Salary in Brookings, South Dakota

The median social media manager salary in Brookings, SD is $55,900 per year, which is 14% below the national median and 2.3% below the South Dakota state average.

City Median
$55,900
vs State Avg
$-1,300
vs National
$-9,100
Cost of Living
86%

Social Media Manager Pay in Brookings: What to Expect (2026)

Brookings offers a median social media manager salary of $55,900, which is $1,300 below the South Dakota state average of $57,200. Compared to the national median of $65,000, Brookings pays below the national benchmark for this role.

One of Brookings's biggest advantages is its low cost of living at 86% of the national average. This means the $55,900 salary stretches further here — equivalent to roughly $65,000 in an average-cost city. This makes Brookings an attractive option for social media managers seeking strong real-dollar compensation.

The salary range for social media managers in Brookings spans from $32,680 at the 10th percentile to $98,900 at the 90th percentile — a $66,220 spread. Entry-level professionals start around $34,400, while senior social media managers with 8+ years of experience can earn up to $92,880. Brookings is a smaller market (pop. 24,194), which may mean fewer openings but also less competition for available positions.

Social Media Manager Salary in Brookings by Experience

In Brookings, an entry-level social media manager earns around $34,400, while experienced professionals earn up to $92,880 per year. The local cost of living index is 86% of the national average.

Entry Level (0-2 yrs)
$34,400
$-5,600 vs national
Mid Level (3-7 yrs)
$57,620
$-9,380 vs national
Senior Level (8+ yrs)
$92,880
$-15,120 vs national

Salary Percentiles in Brookings, SD

Percentile Brookings
10th Percentile $32,680
25th Percentile $43,000
Median (50th) $55,900
75th Percentile $75,680
90th Percentile $98,900

Social Media Manager Salary in Other South Dakota Cities

Sioux Falls, SD
$59,800
Pop. 192,517
Rapid City, SD
$58,500
Pop. 74,703
Aberdeen, SD
$54,600
Pop. 28,324
Mitchell, SD
$53,300
Pop. 15,660

How to Become a Social Media Manager in Brookings

Education

Most social media manager positions require a bachelor's degree. Brookings and the surrounding South Dakota area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Brookings may vary based on local industry and population growth.

Find Social Media Manager Jobs in Brookings

Browse open social media manager positions in Brookings, SD:

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Frequently Asked Questions: Social Media Manager Salary in Brookings

How much does a Social Media Manager make in Brookings, SD? ▼
The median social media manager salary in Brookings, South Dakota is $55,900 per year, which is 14% below the national median of $65,000. Salaries range from $32,680 (10th percentile) to $98,900 (90th percentile).
How much does a Social Media Manager make per hour in Brookings? ▼
Based on the median annual salary of $55,900, a social media manager in Brookings earns approximately $27 per hour assuming a standard 2,080-hour work year.
How does Brookings compare to the South Dakota state average for social media manager pay? ▼
Brookings's median social media manager salary of $55,900 is 2.3% below the South Dakota state average of $57,200. The local cost of living index is 86% of the national average.
What is the cost of living in Brookings, SD? ▼
Brookings has a cost of living index of 86% compared to the national average. This means a social media manager salary of $55,900 in Brookings has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Brookings? ▼
Most social media manager positions in Brookings require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.