Social Media Manager Salary in Knoxville, TN: $57,200 (2026)

Social Media Manager Pay in Knoxville: What to Expect (2026)

Knoxville offers a median social media manager salary of $57,200, which is $650 below the Tennessee state average of $57,850. Compared to the national median of $65,000, Knoxville pays below the national benchmark for this role.

One of Knoxville's biggest advantages is its low cost of living at 88% of the national average. This means the $57,200 salary stretches further here — equivalent to roughly $65,000 in an average-cost city. This makes Knoxville an attractive option for social media managers seeking strong real-dollar compensation.

The salary range for social media managers in Knoxville spans from $33,440 at the 10th percentile to $101,200 at the 90th percentile — a $67,760 spread. Entry-level professionals start around $35,200, while senior social media managers with 8+ years of experience can earn up to $95,040. With a population of 190,740, Knoxville is a mid-sized metro with a growing job market.

Social Media Manager Salary in Knoxville by Experience

In Knoxville, an entry-level social media manager earns around $35,200, while experienced professionals earn up to $95,040 per year. The local cost of living index is 88% of the national average.

Entry Level (0-2 yrs)

$35,200

$-4,800 vs national

Mid Level (3-7 yrs)

$58,960

$-8,040 vs national

Senior Level (8+ yrs)

$95,040

$-12,960 vs national

Percentile	Knoxville	TN State	National
10th Percentile	$33,440	$33,820	$38,000
25th Percentile	$44,000	$44,500	$50,000
Median (50th)	$57,200	$57,850	$65,000
75th Percentile	$77,440	$78,320	$88,000
90th Percentile	$101,200	$102,350	$115,000

Percentile

Knoxville

10th Percentile

$33,440

25th Percentile

$44,000

Median (50th)

$57,200

75th Percentile

$77,440

90th Percentile

$101,200

How to Become a Social Media Manager in Knoxville

Education

Most social media manager positions require a bachelor's degree. Knoxville and the surrounding Tennessee area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Knoxville may vary based on local industry and population growth.

Frequently Asked Questions: Social Media Manager Salary in Knoxville

How much does a Social Media Manager make in Knoxville, TN? ▼

The median social media manager salary in Knoxville, Tennessee is $57,200 per year, which is 12% below the national median of $65,000. Salaries range from $33,440 (10th percentile) to $101,200 (90th percentile).

How much does a Social Media Manager make per hour in Knoxville? ▼

Based on the median annual salary of $57,200, a social media manager in Knoxville earns approximately $28 per hour assuming a standard 2,080-hour work year.

How does Knoxville compare to the Tennessee state average for social media manager pay? ▼

Knoxville's median social media manager salary of $57,200 is 1.1% below the Tennessee state average of $57,850. The local cost of living index is 88% of the national average.

What is the cost of living in Knoxville, TN? ▼

Knoxville has a cost of living index of 88% compared to the national average. This means a social media manager salary of $57,200 in Knoxville has more purchasing power than the same salary in an average-cost city.

What qualifications do I need to become a social media manager in Knoxville? ▼

Most social media manager positions in Knoxville require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.

Social Media Manager Salary in Knoxville, Tennessee