Market Research Analyst Salary in Wisconsin
The median market research analyst salary in Wisconsin is $62,772 per year, which is 8% below the national median of $68,230.
Market Research Analyst Salary Overview in Wisconsin (2026)
Wisconsin ranks #32 out of 50 states for market research analyst compensation. Market Research Analyst salaries in Wisconsin are below the national median, though the lower cost of living can offset the difference. At $62,772 per year, market research analysts in Wisconsin earn $5,458 less than the national median of $68,230.
A key advantage of working in Wisconsin is its below-average cost of living (92% of the national index). This means the $62,772 salary has the purchasing power of roughly $68,230 in an average-cost area.
The salary spread in Wisconsin is significant: market research analysts at the 10th percentile earn $34,960, while those at the 90th percentile bring home $112,240 — a $77,280 gap that reflects differences in experience, specialization, employer type, and metro area. The highest-paying city in Wisconsin for this role is Madison, where the median reaches $68,230.
Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). This strong growth suggests increasing demand and competitive salaries in Wisconsin and beyond.
Market Research Analyst Salary in Wisconsin by Experience
In Wisconsin, an entry-level market research analyst earns around $36,800, while experienced professionals earn up to $105,800 per year. The cost of living index in Wisconsin is 92% of the national average.
Build Wealth on Your Income
With a $62,772 income, financial advisors recommend investing 15–20% annually. Start building a diversified portfolio with as little as $10.
See Investment Options →Salary Percentiles in Wisconsin
| Percentile | WI Salary |
|---|---|
| 10th Percentile | $34,960 |
| 25th Percentile | $46,000 |
| Median (50th) | $62,772 |
| 75th Percentile | $84,640 |
| 90th Percentile | $112,240 |
Market Research Analyst Salary by City in Wisconsin
The largest employment areas for market research analysts in Wisconsin include Milwaukee, Madison, Green Bay, and Kenosha. Salaries vary by city based on local cost of living and demand.
How to Become a Market Research Analyst in Wisconsin
Education
Most market research analyst positions require a bachelor's degree. Wisconsin has several accredited institutions offering relevant programs.
Key Skills
Job Outlook in Wisconsin
Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Wisconsin's demand may vary based on local industry trends.
Negotiate Your Way to Senior Pay
Data shows Market Research Analysts who negotiate earn 7–15% more. A single negotiation could add $43,028 over your career trajectory.
Get Negotiation Scripts — $197 →Open to Market Research Analyst Roles in Wisconsin?
Get matched with recruiters hiring market research analysts in Wisconsin at competitive salaries.
Or browse positions directly: