Market Research Analyst Salary in San Diego, California
The median market research analyst salary in San Diego, CA is $96,887 per year, which is 42.0% above the national median and 2.9% above the California state average.
Market Research Analyst Pay in San Diego: What to Expect (2026)
San Diego offers a median market research analyst salary of $96,887, which is $2,730 above the California state average of $94,157. Compared to the national median of $68,230, San Diego pays above average for this role.
However, San Diego's cost of living index is 142%, significantly above the national average. After adjusting for local costs, the $96,887 salary has an effective purchasing power of approximately $68,230. Housing, transportation, and food costs in San Diego should be factored into any relocation or job-change decision.
The salary range for market research analysts in San Diego spans from $53,960 at the 10th percentile to $173,240 at the 90th percentile — a $119,280 spread. Entry-level professionals start around $56,800, while senior market research analysts with 8+ years of experience can earn up to $163,300. As a major metro area with a population of 1,386,932, San Diego typically offers more job opportunities and employer competition, which can drive salaries higher.
Market Research Analyst Salary in San Diego by Experience
In San Diego, an entry-level market research analyst earns around $56,800, while experienced professionals earn up to $163,300 per year. The local cost of living index is 142% of the national average.
Salary Percentiles in San Diego, CA
| Percentile | San Diego |
|---|---|
| 10th Percentile | $53,960 |
| 25th Percentile | $71,000 |
| Median (50th) | $96,887 |
| 75th Percentile | $130,640 |
| 90th Percentile | $173,240 |
Market Research Analyst Salary in Other California Cities
How to Become a Market Research Analyst in San Diego
Education
Most market research analyst positions require a bachelor's degree. San Diego and the surrounding California area have institutions offering relevant programs.
Key Skills
Job Outlook
Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in San Diego may vary based on local industry and population growth.
Find Market Research Analyst Jobs in San Diego
Browse open market research analyst positions in San Diego, CA: