Business & Finance San Diego, CA Pop. 1,386,932

Marketing Manager Salary in San Diego, California

The median marketing manager salary in San Diego, CA is $198,857 per year, which is 42.0% above the national median and 2.9% above the California state average.

City Median
$198,857
vs State Avg
+$5,602
vs National
+$58,817
Cost of Living
142%

Marketing Manager Salary in San Diego by Experience

In San Diego, an entry-level marketing manager earns around $88,040, while experienced professionals earn up to $255,600 per year. The local cost of living index is 142% of the national average.

Entry Level (0-2 yrs)
$88,040
+$26,040 vs national
Mid Level (3-7 yrs)
$149,100
+$44,100 vs national
Senior Level (8+ yrs)
$255,600
+$75,600 vs national

Salary Percentiles in San Diego, CA

Percentile San Diego
10th Percentile $110,192
25th Percentile $144,840
Median (50th) $198,857
75th Percentile $262,700
90th Percentile $339,664

Marketing Manager Salary in Other California Cities

San Francisco, CA
$254,873
Pop. 873,965
San Jose, CA
$235,267
Pop. 1,013,240
Los Angeles, CA
$204,458
Pop. 3,898,747
Sacramento, CA
$165,247
Pop. 524,943

How to Become a Marketing Manager in San Diego

Education

Most marketing manager positions require a bachelor's degree. San Diego and the surrounding California area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in San Diego may vary based on local industry and population growth.

Find Marketing Manager Jobs in San Diego

Browse open marketing manager positions in San Diego, CA:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Marketing Manager Salary in San Diego

How much does a Marketing Manager make in San Diego, CA? ▼
The median marketing manager salary in San Diego, California is $198,857 per year, which is 42.0% above the national median of $140,040. Salaries range from $110,192 (10th percentile) to $339,664 (90th percentile).
How much does a Marketing Manager make per hour in San Diego? ▼
Based on the median annual salary of $198,857, a marketing manager in San Diego earns approximately $96 per hour assuming a standard 2,080-hour work year.
How does San Diego compare to the California state average for marketing manager pay? ▼
San Diego's median marketing manager salary of $198,857 is 2.9% above the California state average of $193,255. The local cost of living index is 142% of the national average.
What is the cost of living in San Diego, CA? ▼
San Diego has a cost of living index of 142% compared to the national average. This means a marketing manager salary of $198,857 in San Diego has less purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a marketing manager in San Diego? ▼
Most marketing manager positions in San Diego require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.