Market Research Analyst Salary in Columbia, MO: $60,042 (2026)

Market Research Analyst Pay in Columbia: What to Expect (2026)

Columbia offers a median market research analyst salary of $60,042, which is $0 above the Missouri state average of $60,042. Compared to the national median of $68,230, Columbia pays below the national benchmark for this role.

One of Columbia's biggest advantages is its low cost of living at 88% of the national average. This means the $60,042 salary stretches further here — equivalent to roughly $68,230 in an average-cost city. This makes Columbia an attractive option for market research analysts seeking strong real-dollar compensation.

The salary range for market research analysts in Columbia spans from $33,440 at the 10th percentile to $107,360 at the 90th percentile — a $73,920 spread. Entry-level professionals start around $35,200, while senior market research analysts with 8+ years of experience can earn up to $101,200. With a population of 126,254, Columbia is a mid-sized metro with a growing job market.

Market Research Analyst Salary in Columbia by Experience

In Columbia, an entry-level market research analyst earns around $35,200, while experienced professionals earn up to $101,200 per year. The local cost of living index is 88% of the national average.

Entry Level (0-2 yrs)

$35,200

$-4,800 vs national

Mid Level (3-7 yrs)

$61,600

$-8,400 vs national

Senior Level (8+ yrs)

$101,200

$-13,800 vs national

Percentile	Columbia	MO State	National
10th Percentile	$33,440	$33,440	$38,000
25th Percentile	$44,000	$44,000	$50,000
Median (50th)	$60,042	$60,042	$68,230
75th Percentile	$80,960	$80,960	$92,000
90th Percentile	$107,360	$107,360	$122,000

Percentile

Columbia

10th Percentile

$33,440

25th Percentile

$44,000

Median (50th)

$60,042

75th Percentile

$80,960

90th Percentile

$107,360

How to Become a Market Research Analyst in Columbia

Education

Most market research analyst positions require a bachelor's degree. Columbia and the surrounding Missouri area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Columbia may vary based on local industry and population growth.

Frequently Asked Questions: Market Research Analyst Salary in Columbia

How much does a Market Research Analyst make in Columbia, MO? ▼

The median market research analyst salary in Columbia, Missouri is $60,042 per year, which is 12% below the national median of $68,230. Salaries range from $33,440 (10th percentile) to $107,360 (90th percentile).

How much does a Market Research Analyst make per hour in Columbia? ▼

Based on the median annual salary of $60,042, a market research analyst in Columbia earns approximately $29 per hour assuming a standard 2,080-hour work year.

How does Columbia compare to the Missouri state average for market research analyst pay? ▼

Columbia's median market research analyst salary of $60,042 is 0.0% above the Missouri state average of $60,042. The local cost of living index is 88% of the national average.

What is the cost of living in Columbia, MO? ▼

Columbia has a cost of living index of 88% compared to the national average. This means a market research analyst salary of $60,042 in Columbia has more purchasing power than the same salary in an average-cost city.

What qualifications do I need to become a market research analyst in Columbia? ▼

Most market research analyst positions in Columbia require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.

Market Research Analyst Salary in Columbia, Missouri