Business & Finance Springfield, MO Pop. 169,176

Market Research Analyst Salary in Springfield, Missouri

The median market research analyst salary in Springfield, MO is $55,949 per year, which is 18% below the national median and 6.8% below the Missouri state average.

City Median
$55,949
vs State Avg
$-4,093
vs National
$-12,281
Cost of Living
82%

Market Research Analyst Pay in Springfield: What to Expect (2026)

Springfield offers a median market research analyst salary of $55,949, which is $4,093 below the Missouri state average of $60,042. Compared to the national median of $68,230, Springfield pays below the national benchmark for this role.

One of Springfield's biggest advantages is its low cost of living at 82% of the national average. This means the $55,949 salary stretches further here — equivalent to roughly $68,230 in an average-cost city. This makes Springfield an attractive option for market research analysts seeking strong real-dollar compensation.

The salary range for market research analysts in Springfield spans from $31,160 at the 10th percentile to $100,040 at the 90th percentile — a $68,880 spread. Entry-level professionals start around $32,800, while senior market research analysts with 8+ years of experience can earn up to $94,300. With a population of 169,176, Springfield is a mid-sized metro with a growing job market.

Market Research Analyst Salary in Springfield by Experience

In Springfield, an entry-level market research analyst earns around $32,800, while experienced professionals earn up to $94,300 per year. The local cost of living index is 82% of the national average.

Entry Level (0-2 yrs)
$32,800
$-7,200 vs national
Mid Level (3-7 yrs)
$57,400
$-12,600 vs national
Senior Level (8+ yrs)
$94,300
$-20,700 vs national

Salary Percentiles in Springfield, MO

Percentile Springfield
10th Percentile $31,160
25th Percentile $41,000
Median (50th) $55,949
75th Percentile $75,440
90th Percentile $100,040

Market Research Analyst Salary in Other Missouri Cities

Kansas City, MO
$62,772
Pop. 508,090
Saint Louis, MO
$61,407
Pop. 301,578
Columbia, MO
$60,042
Pop. 126,254
Independence, MO
$57,996
Pop. 123,011

How to Become a Market Research Analyst in Springfield

Education

Most market research analyst positions require a bachelor's degree. Springfield and the surrounding Missouri area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Springfield may vary based on local industry and population growth.

Find Market Research Analyst Jobs in Springfield

Browse open market research analyst positions in Springfield, MO:

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Frequently Asked Questions: Market Research Analyst Salary in Springfield

How much does a Market Research Analyst make in Springfield, MO? ▼
The median market research analyst salary in Springfield, Missouri is $55,949 per year, which is 18% below the national median of $68,230. Salaries range from $31,160 (10th percentile) to $100,040 (90th percentile).
How much does a Market Research Analyst make per hour in Springfield? ▼
Based on the median annual salary of $55,949, a market research analyst in Springfield earns approximately $27 per hour assuming a standard 2,080-hour work year.
How does Springfield compare to the Missouri state average for market research analyst pay? ▼
Springfield's median market research analyst salary of $55,949 is 6.8% below the Missouri state average of $60,042. The local cost of living index is 82% of the national average.
What is the cost of living in Springfield, MO? ▼
Springfield has a cost of living index of 82% compared to the national average. This means a market research analyst salary of $55,949 in Springfield has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a market research analyst in Springfield? ▼
Most market research analyst positions in Springfield require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.