Business & Finance Durham, NC Pop. 283,506

Market Research Analyst Salary in Durham, North Carolina

The median market research analyst salary in Durham, NC is $66,865 per year, which is 2% below the national median and 3.2% above the North Carolina state average.

City Median
$66,865
vs State Avg
+$2,046
vs National
$-1,365
Cost of Living
95%

Market Research Analyst Pay in Durham: What to Expect (2026)

Durham offers a median market research analyst salary of $66,865, which is $2,046 above the North Carolina state average of $64,819. Compared to the national median of $68,230, Durham pays below the national benchmark for this role.

Durham's cost of living is 95% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for market research analysts in Durham spans from $37,240 at the 10th percentile to $119,560 at the 90th percentile — a $82,320 spread. Entry-level professionals start around $39,200, while senior market research analysts with 8+ years of experience can earn up to $112,700. With a population of 283,506, Durham is a mid-sized metro with a growing job market.

Market Research Analyst Salary in Durham by Experience

In Durham, an entry-level market research analyst earns around $39,200, while experienced professionals earn up to $112,700 per year. The local cost of living index is 95% of the national average.

Entry Level (0-2 yrs)
$39,200
$-800 vs national
Mid Level (3-7 yrs)
$68,600
$-1,400 vs national
Senior Level (8+ yrs)
$112,700
$-2,300 vs national

Salary Percentiles in Durham, NC

Percentile Durham
10th Percentile $37,240
25th Percentile $49,000
Median (50th) $66,865
75th Percentile $90,160
90th Percentile $119,560

Market Research Analyst Salary in Other North Carolina Cities

How to Become a Market Research Analyst in Durham

Education

Most market research analyst positions require a bachelor's degree. Durham and the surrounding North Carolina area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Durham may vary based on local industry and population growth.

Find Market Research Analyst Jobs in Durham

Browse open market research analyst positions in Durham, NC:

Frequently Asked Questions: Market Research Analyst Salary in Durham

How much does a Market Research Analyst make in Durham, NC? ▼
The median market research analyst salary in Durham, North Carolina is $66,865 per year, which is 2% below the national median of $68,230. Salaries range from $37,240 (10th percentile) to $119,560 (90th percentile).
How much does a Market Research Analyst make per hour in Durham? ▼
Based on the median annual salary of $66,865, a market research analyst in Durham earns approximately $32 per hour assuming a standard 2,080-hour work year.
How does Durham compare to the North Carolina state average for market research analyst pay? ▼
Durham's median market research analyst salary of $66,865 is 3.2% above the North Carolina state average of $64,819. The local cost of living index is 95% of the national average.
What is the cost of living in Durham, NC? ▼
Durham has a cost of living index of 95% compared to the national average. This means a market research analyst salary of $66,865 in Durham has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a market research analyst in Durham? ▼
Most market research analyst positions in Durham require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.