Market Research Analyst Salary in Winston-Salem, NC: $60,725 (2026)

Market Research Analyst Pay in Winston-Salem: What to Expect (2026)

Winston-Salem offers a median market research analyst salary of $60,725, which is $4,094 below the North Carolina state average of $64,819. Compared to the national median of $68,230, Winston-Salem pays below the national benchmark for this role.

One of Winston-Salem's biggest advantages is its low cost of living at 86% of the national average. This means the $60,725 salary stretches further here — equivalent to roughly $70,610 in an average-cost city. This makes Winston-Salem an attractive option for market research analysts seeking strong real-dollar compensation.

The salary range for market research analysts in Winston-Salem spans from $33,820 at the 10th percentile to $108,580 at the 90th percentile — a $74,760 spread. Entry-level professionals start around $35,600, while senior market research analysts with 8+ years of experience can earn up to $102,350. With a population of 249,545, Winston-Salem is a mid-sized metro with a growing job market.

Market Research Analyst Salary in Winston-Salem by Experience

In Winston-Salem, an entry-level market research analyst earns around $35,600, while experienced professionals earn up to $102,350 per year. The local cost of living index is 86% of the national average.

Entry Level (0-2 yrs)

$35,600

$-4,400 vs national

Mid Level (3-7 yrs)

$62,300

$-7,700 vs national

Senior Level (8+ yrs)

$102,350

$-12,650 vs national

Percentile	Winston-Salem	NC State	National
10th Percentile	$33,820	$36,100	$38,000
25th Percentile	$44,500	$47,500	$50,000
Median (50th)	$60,725	$64,819	$68,230
75th Percentile	$81,880	$87,400	$92,000
90th Percentile	$108,580	$115,900	$122,000

Percentile

Winston-Salem

10th Percentile

$33,820

25th Percentile

$44,500

Median (50th)

$60,725

75th Percentile

$81,880

90th Percentile

$108,580

How to Become a Market Research Analyst in Winston-Salem

Education

Most market research analyst positions require a bachelor's degree. Winston-Salem and the surrounding North Carolina area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Winston-Salem may vary based on local industry and population growth.

Frequently Asked Questions: Market Research Analyst Salary in Winston-Salem

How much does a Market Research Analyst make in Winston-Salem, NC? ▼

The median market research analyst salary in Winston-Salem, North Carolina is $60,725 per year, which is 11% below the national median of $68,230. Salaries range from $33,820 (10th percentile) to $108,580 (90th percentile).

How much does a Market Research Analyst make per hour in Winston-Salem? ▼

Based on the median annual salary of $60,725, a market research analyst in Winston-Salem earns approximately $29 per hour assuming a standard 2,080-hour work year.

How does Winston-Salem compare to the North Carolina state average for market research analyst pay? ▼

Winston-Salem's median market research analyst salary of $60,725 is 6.3% below the North Carolina state average of $64,819. The local cost of living index is 86% of the national average.

What is the cost of living in Winston-Salem, NC? ▼

Winston-Salem has a cost of living index of 86% compared to the national average. This means a market research analyst salary of $60,725 in Winston-Salem has more purchasing power than the same salary in an average-cost city.

What qualifications do I need to become a market research analyst in Winston-Salem? ▼

Most market research analyst positions in Winston-Salem require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.

Market Research Analyst Salary in Winston-Salem, North Carolina