Business & Finance Reading, PA Pop. 95,112

Market Research Analyst Salary in Reading, Pennsylvania

The median market research analyst salary in Reading, PA is $62,772 per year, which is 8% below the national median and 8% below the Pennsylvania state average.

City Median
$62,772
vs State Avg
$-5,458
vs National
$-5,458
Cost of Living
88%

Market Research Analyst Pay in Reading: What to Expect (2026)

Reading offers a median market research analyst salary of $62,772, which is $5,458 below the Pennsylvania state average of $68,230. Compared to the national median of $68,230, Reading pays below the national benchmark for this role.

One of Reading's biggest advantages is its low cost of living at 88% of the national average. This means the $62,772 salary stretches further here — equivalent to roughly $71,332 in an average-cost city. This makes Reading an attractive option for market research analysts seeking strong real-dollar compensation.

The salary range for market research analysts in Reading spans from $34,960 at the 10th percentile to $112,240 at the 90th percentile — a $77,280 spread. Entry-level professionals start around $36,800, while senior market research analysts with 8+ years of experience can earn up to $105,800. Reading is a smaller market (pop. 95,112), which may mean fewer openings but also less competition for available positions.

Market Research Analyst Salary in Reading by Experience

In Reading, an entry-level market research analyst earns around $36,800, while experienced professionals earn up to $105,800 per year. The local cost of living index is 88% of the national average.

Entry Level (0-2 yrs)
$36,800
$-3,200 vs national
Mid Level (3-7 yrs)
$64,400
$-5,600 vs national
Senior Level (8+ yrs)
$105,800
$-9,200 vs national

Salary Percentiles in Reading, PA

Percentile Reading
10th Percentile $34,960
25th Percentile $46,000
Median (50th) $62,772
75th Percentile $84,640
90th Percentile $112,240

Market Research Analyst Salary in Other Pennsylvania Cities

How to Become a Market Research Analyst in Reading

Education

Most market research analyst positions require a bachelor's degree. Reading and the surrounding Pennsylvania area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Reading may vary based on local industry and population growth.

Find Market Research Analyst Jobs in Reading

Browse open market research analyst positions in Reading, PA:

Frequently Asked Questions: Market Research Analyst Salary in Reading

How much does a Market Research Analyst make in Reading, PA? ▼
The median market research analyst salary in Reading, Pennsylvania is $62,772 per year, which is 8% below the national median of $68,230. Salaries range from $34,960 (10th percentile) to $112,240 (90th percentile).
How much does a Market Research Analyst make per hour in Reading? ▼
Based on the median annual salary of $62,772, a market research analyst in Reading earns approximately $30 per hour assuming a standard 2,080-hour work year.
How does Reading compare to the Pennsylvania state average for market research analyst pay? ▼
Reading's median market research analyst salary of $62,772 is 8% below the Pennsylvania state average of $68,230. The local cost of living index is 88% of the national average.
What is the cost of living in Reading, PA? ▼
Reading has a cost of living index of 88% compared to the national average. This means a market research analyst salary of $62,772 in Reading has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a market research analyst in Reading? ▼
Most market research analyst positions in Reading require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.