Business & Finance Houston, TX Pop. 2,304,580

Market Research Analyst Salary in Houston, Texas

The median market research analyst salary in Houston, TX is $65,501 per year, which is 4% below the national median and 4.3% above the Texas state average.

City Median
$65,501
vs State Avg
+$2,729
vs National
$-2,729
Cost of Living
96%

Market Research Analyst Pay in Houston: What to Expect (2026)

Houston offers a median market research analyst salary of $65,501, which is $2,729 above the Texas state average of $62,772. Compared to the national median of $68,230, Houston pays below the national benchmark for this role.

Houston's cost of living is 96% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for market research analysts in Houston spans from $36,480 at the 10th percentile to $117,120 at the 90th percentile — a $80,640 spread. Entry-level professionals start around $38,400, while senior market research analysts with 8+ years of experience can earn up to $110,400. As a major metro area with a population of 2,304,580, Houston typically offers more job opportunities and employer competition, which can drive salaries higher.

Market Research Analyst Salary in Houston by Experience

In Houston, an entry-level market research analyst earns around $38,400, while experienced professionals earn up to $110,400 per year. The local cost of living index is 96% of the national average.

Entry Level (0-2 yrs)
$38,400
$-1,600 vs national
Mid Level (3-7 yrs)
$67,200
$-2,800 vs national
Senior Level (8+ yrs)
$110,400
$-4,600 vs national

Salary Percentiles in Houston, TX

Percentile Houston
10th Percentile $36,480
25th Percentile $48,000
Median (50th) $65,501
75th Percentile $88,320
90th Percentile $117,120

Market Research Analyst Salary in Other Texas Cities

How to Become a Market Research Analyst in Houston

Education

Most market research analyst positions require a bachelor's degree. Houston and the surrounding Texas area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Houston may vary based on local industry and population growth.

Find Market Research Analyst Jobs in Houston

Browse open market research analyst positions in Houston, TX:

Frequently Asked Questions: Market Research Analyst Salary in Houston

How much does a Market Research Analyst make in Houston, TX? ▼
The median market research analyst salary in Houston, Texas is $65,501 per year, which is 4% below the national median of $68,230. Salaries range from $36,480 (10th percentile) to $117,120 (90th percentile).
How much does a Market Research Analyst make per hour in Houston? ▼
Based on the median annual salary of $65,501, a market research analyst in Houston earns approximately $31 per hour assuming a standard 2,080-hour work year.
How does Houston compare to the Texas state average for market research analyst pay? ▼
Houston's median market research analyst salary of $65,501 is 4.3% above the Texas state average of $62,772. The local cost of living index is 96% of the national average.
What is the cost of living in Houston, TX? ▼
Houston has a cost of living index of 96% compared to the national average. This means a market research analyst salary of $65,501 in Houston has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a market research analyst in Houston? ▼
Most market research analyst positions in Houston require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.