Business & Finance Houston, TX Pop. 2,304,580

Marketing Manager Salary in Houston, Texas

The median marketing manager salary in Houston, TX is $134,438 per year, which is 4% below the national median and 4.3% above the Texas state average.

City Median
$134,438
vs State Avg
+$5,601
vs National
$-5,602
Cost of Living
96%

Marketing Manager Pay in Houston: What to Expect (2026)

Houston offers a median marketing manager salary of $134,438, which is $5,601 above the Texas state average of $128,837. Compared to the national median of $140,040, Houston pays below the national benchmark for this role.

Houston's cost of living is 96% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for marketing managers in Houston spans from $74,496 at the 10th percentile to $229,632 at the 90th percentile — a $155,136 spread. Entry-level professionals start around $59,520, while senior marketing managers with 8+ years of experience can earn up to $172,800. As a major metro area with a population of 2,304,580, Houston typically offers more job opportunities and employer competition, which can drive salaries higher.

Marketing Manager Salary in Houston by Experience

In Houston, an entry-level marketing manager earns around $59,520, while experienced professionals earn up to $172,800 per year. The local cost of living index is 96% of the national average.

Entry Level (0-2 yrs)
$59,520
$-2,480 vs national
Mid Level (3-7 yrs)
$100,800
$-4,200 vs national
Senior Level (8+ yrs)
$172,800
$-7,200 vs national

Salary Percentiles in Houston, TX

Percentile Houston
10th Percentile $74,496
25th Percentile $97,920
Median (50th) $134,438
75th Percentile $177,600
90th Percentile $229,632

Marketing Manager Salary in Other Texas Cities

Austin, TX
$147,042
Pop. 978,908
Dallas, TX
$140,040
Pop. 1,304,379
Fort Worth, TX
$128,837
Pop. 918,915
San Antonio, TX
$123,235
Pop. 1,434,625

How to Become a Marketing Manager in Houston

Education

Most marketing manager positions require a bachelor's degree. Houston and the surrounding Texas area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Houston may vary based on local industry and population growth.

Find Marketing Manager Jobs in Houston

Browse open marketing manager positions in Houston, TX:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Marketing Manager Salary in Houston

How much does a Marketing Manager make in Houston, TX? ▼
The median marketing manager salary in Houston, Texas is $134,438 per year, which is 4% below the national median of $140,040. Salaries range from $74,496 (10th percentile) to $229,632 (90th percentile).
How much does a Marketing Manager make per hour in Houston? ▼
Based on the median annual salary of $134,438, a marketing manager in Houston earns approximately $65 per hour assuming a standard 2,080-hour work year.
How does Houston compare to the Texas state average for marketing manager pay? ▼
Houston's median marketing manager salary of $134,438 is 4.3% above the Texas state average of $128,837. The local cost of living index is 96% of the national average.
What is the cost of living in Houston, TX? ▼
Houston has a cost of living index of 96% compared to the national average. This means a marketing manager salary of $134,438 in Houston has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a marketing manager in Houston? ▼
Most marketing manager positions in Houston require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.