Business & Finance Richmond, VA Pop. 226,610

Market Research Analyst Salary in Richmond, Virginia

The median market research analyst salary in Richmond, VA is $71,642 per year, which is 5.0% above the national median and 3.7% below the Virginia state average.

City Median
$71,642
vs State Avg
$-2,729
vs National
+$3,412
Cost of Living
100%

Market Research Analyst Pay in Richmond: What to Expect (2026)

Richmond offers a median market research analyst salary of $71,642, which is $2,729 below the Virginia state average of $74,371. Compared to the national median of $68,230, Richmond pays above average for this role.

Richmond's cost of living is 100% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for market research analysts in Richmond spans from $39,900 at the 10th percentile to $128,100 at the 90th percentile — a $88,200 spread. Entry-level professionals start around $42,000, while senior market research analysts with 8+ years of experience can earn up to $120,750. With a population of 226,610, Richmond is a mid-sized metro with a growing job market.

Market Research Analyst Salary in Richmond by Experience

In Richmond, an entry-level market research analyst earns around $42,000, while experienced professionals earn up to $120,750 per year. The local cost of living index is 100% of the national average.

Entry Level (0-2 yrs)
$42,000
+$2,000 vs national
Mid Level (3-7 yrs)
$73,500
+$3,500 vs national
Senior Level (8+ yrs)
$120,750
+$5,750 vs national

Salary Percentiles in Richmond, VA

Percentile Richmond
10th Percentile $39,900
25th Percentile $52,500
Median (50th) $71,642
75th Percentile $96,600
90th Percentile $128,100

Market Research Analyst Salary in Other Virginia Cities

How to Become a Market Research Analyst in Richmond

Education

Most market research analyst positions require a bachelor's degree. Richmond and the surrounding Virginia area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Richmond may vary based on local industry and population growth.

Find Market Research Analyst Jobs in Richmond

Browse open market research analyst positions in Richmond, VA:

Frequently Asked Questions: Market Research Analyst Salary in Richmond

How much does a Market Research Analyst make in Richmond, VA? ▼
The median market research analyst salary in Richmond, Virginia is $71,642 per year, which is 5.0% above the national median of $68,230. Salaries range from $39,900 (10th percentile) to $128,100 (90th percentile).
How much does a Market Research Analyst make per hour in Richmond? ▼
Based on the median annual salary of $71,642, a market research analyst in Richmond earns approximately $34 per hour assuming a standard 2,080-hour work year.
How does Richmond compare to the Virginia state average for market research analyst pay? ▼
Richmond's median market research analyst salary of $71,642 is 3.7% below the Virginia state average of $74,371. The local cost of living index is 100% of the national average.
What is the cost of living in Richmond, VA? ▼
Richmond has a cost of living index of 100% compared to the national average. This means a market research analyst salary of $71,642 in Richmond has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a market research analyst in Richmond? ▼
Most market research analyst positions in Richmond require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.