Business & Finance California (CA) Rank #3 of 50

Marketing Manager Salary in California

The median marketing manager salary in California is $193,255 per year, which is 38.0% above the national median of $140,040.

Median Salary
$193,255
vs National
+$53,215
State Rank
#3 of 50
Cost of Living
138%

Marketing Manager Salary in California by Experience

In California, an entry-level marketing manager earns around $85,560, while experienced professionals earn up to $248,400 per year. The cost of living index in California is 138% of the national average.

Entry Level (0-2 yrs)
$85,560
+$23,560 vs national
Mid Level (3-7 yrs)
$144,900
+$39,900 vs national
Senior Level (8+ yrs)
$248,400
+$68,400 vs national

Salary Percentiles in California

Percentile CA Salary
10th Percentile $107,088
25th Percentile $140,760
Median (50th) $193,255
75th Percentile $255,300
90th Percentile $330,096

Major Cities for Marketing Managers in California

The largest employment areas for marketing managers in California include Los Angeles, San Francisco, San Diego, and San Jose. Salaries in major metro areas may be higher due to increased demand and cost of living.

Los Angeles, CA
Metro area for marketing manager employment
San Francisco, CA
Metro area for marketing manager employment
San Diego, CA
Metro area for marketing manager employment
San Jose, CA
Metro area for marketing manager employment
Sacramento, CA
Metro area for marketing manager employment

How to Become a Marketing Manager in California

Education

Most marketing manager positions require a bachelor's degree. California has several accredited institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook in California

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). California's demand may vary based on local industry trends.