Business & Finance Grand Rapids, MI Pop. 198,917

Marketing Manager Salary in Grand Rapids, Michigan

The median marketing manager salary in Grand Rapids, MI is $126,036 per year, which is 10% below the national median and 0.0% above the Michigan state average.

City Median
$126,036
vs State Avg
+$0
vs National
$-14,004
Cost of Living
90%

Marketing Manager Pay in Grand Rapids: What to Expect (2026)

Grand Rapids offers a median marketing manager salary of $126,036, which is $0 above the Michigan state average of $126,036. Compared to the national median of $140,040, Grand Rapids pays below the national benchmark for this role.

Grand Rapids's cost of living is 90% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for marketing managers in Grand Rapids spans from $69,840 at the 10th percentile to $215,280 at the 90th percentile — a $145,440 spread. Entry-level professionals start around $55,800, while senior marketing managers with 8+ years of experience can earn up to $162,000. With a population of 198,917, Grand Rapids is a mid-sized metro with a growing job market.

Marketing Manager Salary in Grand Rapids by Experience

In Grand Rapids, an entry-level marketing manager earns around $55,800, while experienced professionals earn up to $162,000 per year. The local cost of living index is 90% of the national average.

Entry Level (0-2 yrs)
$55,800
$-6,200 vs national
Mid Level (3-7 yrs)
$94,500
$-10,500 vs national
Senior Level (8+ yrs)
$162,000
$-18,000 vs national

Salary Percentiles in Grand Rapids, MI

Percentile Grand Rapids
10th Percentile $69,840
25th Percentile $91,800
Median (50th) $126,036
75th Percentile $166,500
90th Percentile $215,280

Marketing Manager Salary in Other Michigan Cities

Ann Arbor, MI
$147,042
Pop. 123,851
Detroit, MI
$123,235
Pop. 639,111
Warren, MI
$123,235
Pop. 139,387
Lansing, MI
$120,434
Pop. 112,644

How to Become a Marketing Manager in Grand Rapids

Education

Most marketing manager positions require a bachelor's degree. Grand Rapids and the surrounding Michigan area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Grand Rapids may vary based on local industry and population growth.

Find Marketing Manager Jobs in Grand Rapids

Browse open marketing manager positions in Grand Rapids, MI:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Marketing Manager Salary in Grand Rapids

How much does a Marketing Manager make in Grand Rapids, MI? ▼
The median marketing manager salary in Grand Rapids, Michigan is $126,036 per year, which is 10% below the national median of $140,040. Salaries range from $69,840 (10th percentile) to $215,280 (90th percentile).
How much does a Marketing Manager make per hour in Grand Rapids? ▼
Based on the median annual salary of $126,036, a marketing manager in Grand Rapids earns approximately $61 per hour assuming a standard 2,080-hour work year.
How does Grand Rapids compare to the Michigan state average for marketing manager pay? ▼
Grand Rapids's median marketing manager salary of $126,036 is 0.0% above the Michigan state average of $126,036. The local cost of living index is 90% of the national average.
What is the cost of living in Grand Rapids, MI? ▼
Grand Rapids has a cost of living index of 90% compared to the national average. This means a marketing manager salary of $126,036 in Grand Rapids has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a marketing manager in Grand Rapids? ▼
Most marketing manager positions in Grand Rapids require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.