Marketing Manager Salary in Winston-Salem, NC: $124,636 (2026)

Marketing Manager Pay in Winston-Salem: What to Expect (2026)

Winston-Salem offers a median marketing manager salary of $124,636, which is $8,402 below the North Carolina state average of $133,038. Compared to the national median of $140,040, Winston-Salem pays below the national benchmark for this role.

One of Winston-Salem's biggest advantages is its low cost of living at 86% of the national average. This means the $124,636 salary stretches further here — equivalent to roughly $144,926 in an average-cost city. This makes Winston-Salem an attractive option for marketing managers seeking strong real-dollar compensation.

The salary range for marketing managers in Winston-Salem spans from $69,064 at the 10th percentile to $212,888 at the 90th percentile — a $143,824 spread. Entry-level professionals start around $55,180, while senior marketing managers with 8+ years of experience can earn up to $160,200. With a population of 249,545, Winston-Salem is a mid-sized metro with a growing job market.

Marketing Manager Salary in Winston-Salem by Experience

In Winston-Salem, an entry-level marketing manager earns around $55,180, while experienced professionals earn up to $160,200 per year. The local cost of living index is 86% of the national average.

Entry Level (0-2 yrs)

$55,180

$-6,820 vs national

Mid Level (3-7 yrs)

$93,450

$-11,550 vs national

Senior Level (8+ yrs)

$160,200

$-19,800 vs national

Percentile	Winston-Salem	NC State	National
10th Percentile	$69,064	$73,720	$77,600
25th Percentile	$90,780	$96,900	$102,000
Median (50th)	$124,636	$133,038	$140,040
75th Percentile	$164,650	$175,750	$185,000
90th Percentile	$212,888	$227,240	$239,200

Percentile

Winston-Salem

10th Percentile

$69,064

25th Percentile

$90,780

Median (50th)

$124,636

75th Percentile

$164,650

90th Percentile

$212,888

How to Become a Marketing Manager in Winston-Salem

Education

Most marketing manager positions require a bachelor's degree. Winston-Salem and the surrounding North Carolina area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Winston-Salem may vary based on local industry and population growth.

Frequently Asked Questions: Marketing Manager Salary in Winston-Salem

How much does a Marketing Manager make in Winston-Salem, NC? ▼

The median marketing manager salary in Winston-Salem, North Carolina is $124,636 per year, which is 11% below the national median of $140,040. Salaries range from $69,064 (10th percentile) to $212,888 (90th percentile).

How much does a Marketing Manager make per hour in Winston-Salem? ▼

Based on the median annual salary of $124,636, a marketing manager in Winston-Salem earns approximately $60 per hour assuming a standard 2,080-hour work year.

How does Winston-Salem compare to the North Carolina state average for marketing manager pay? ▼

Winston-Salem's median marketing manager salary of $124,636 is 6.3% below the North Carolina state average of $133,038. The local cost of living index is 86% of the national average.

What is the cost of living in Winston-Salem, NC? ▼

Winston-Salem has a cost of living index of 86% compared to the national average. This means a marketing manager salary of $124,636 in Winston-Salem has more purchasing power than the same salary in an average-cost city.

What qualifications do I need to become a marketing manager in Winston-Salem? ▼

Most marketing manager positions in Winston-Salem require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.

Marketing Manager Salary in Winston-Salem, North Carolina