Marketing Manager Salary in Madison, Wisconsin
The median marketing manager salary in Madison, WI is $140,040 per year, which is 0.0% above the national median and 8.7% above the Wisconsin state average.
Marketing Manager Pay in Madison: What to Expect (2026)
Madison offers a median marketing manager salary of $140,040, which is $11,203 above the Wisconsin state average of $128,837. Compared to the national median of $140,040, Madison pays above average for this role.
Madison's cost of living is 100% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.
The salary range for marketing managers in Madison spans from $77,600 at the 10th percentile to $239,200 at the 90th percentile — a $161,600 spread. Entry-level professionals start around $62,000, while senior marketing managers with 8+ years of experience can earn up to $180,000. With a population of 269,840, Madison is a mid-sized metro with a growing job market.
Marketing Manager Salary in Madison by Experience
In Madison, an entry-level marketing manager earns around $62,000, while experienced professionals earn up to $180,000 per year. The local cost of living index is 100% of the national average.
Salary Percentiles in Madison, WI
| Percentile | Madison |
|---|---|
| 10th Percentile | $77,600 |
| 25th Percentile | $102,000 |
| Median (50th) | $140,040 |
| 75th Percentile | $185,000 |
| 90th Percentile | $239,200 |
Marketing Manager Salary in Other Wisconsin Cities
How to Become a Marketing Manager in Madison
Education
Most marketing manager positions require a bachelor's degree. Madison and the surrounding Wisconsin area have institutions offering relevant programs.
Key Skills
Job Outlook
Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Madison may vary based on local industry and population growth.
Find Marketing Manager Jobs in Madison
Browse open marketing manager positions in Madison, WI: