Retail & Sales Madison, WI Pop. 269,840

Sales Representative Salary in Madison, Wisconsin

The median sales representative salary in Madison, WI is $65,630 per year, which is 0.0% above the national median and 8.7% above the Wisconsin state average.

City Median
$65,630
vs State Avg
+$5,250
vs National
+$0
Cost of Living
100%

Sales Representative Pay in Madison: What to Expect (2026)

Madison offers a median sales representative salary of $65,630, which is $5,250 above the Wisconsin state average of $60,380. Compared to the national median of $65,630, Madison pays above average for this role.

Madison's cost of living is 100% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for sales representatives in Madison spans from $32,000 at the 10th percentile to $152,000 at the 90th percentile — a $120,000 spread. Entry-level professionals start around $35,000, while senior sales representatives with 8+ years of experience can earn up to $145,000. With a population of 269,840, Madison is a mid-sized metro with a growing job market.

Sales Representative Salary in Madison by Experience

In Madison, an entry-level sales representative earns around $35,000, while experienced professionals earn up to $145,000 per year. The local cost of living index is 100% of the national average.

Entry Level (0-2 yrs)
$35,000
+$0 vs national
Mid Level (3-7 yrs)
$68,000
+$0 vs national
Senior Level (8+ yrs)
$145,000
+$0 vs national

Salary Percentiles in Madison, WI

Percentile Madison
10th Percentile $32,000
25th Percentile $44,000
Median (50th) $65,630
75th Percentile $100,000
90th Percentile $152,000

Sales Representative Salary in Other Wisconsin Cities

How to Become a Sales Representative in Madison

Education

Most sales representative positions require a bachelor's degree. Madison and the surrounding Wisconsin area have institutions offering relevant programs.

Key Skills

ProspectingNegotiationCRM SoftwarePresentationProduct KnowledgeClosing

Job Outlook

Nationally, sales representative employment is projected to grow 2% over the next decade (as fast as average). Demand in Madison may vary based on local industry and population growth.

Find Sales Representative Jobs in Madison

Browse open sales representative positions in Madison, WI:

Frequently Asked Questions: Sales Representative Salary in Madison

How much does a Sales Representative make in Madison, WI? ▼
The median sales representative salary in Madison, Wisconsin is $65,630 per year, which is 0.0% above the national median of $65,630. Salaries range from $32,000 (10th percentile) to $152,000 (90th percentile).
How much does a Sales Representative make per hour in Madison? ▼
Based on the median annual salary of $65,630, a sales representative in Madison earns approximately $32 per hour assuming a standard 2,080-hour work year.
How does Madison compare to the Wisconsin state average for sales representative pay? ▼
Madison's median sales representative salary of $65,630 is 8.7% above the Wisconsin state average of $60,380. The local cost of living index is 100% of the national average.
What is the cost of living in Madison, WI? ▼
Madison has a cost of living index of 100% compared to the national average. This means a sales representative salary of $65,630 in Madison has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a sales representative in Madison? ▼
Most sales representative positions in Madison require a bachelor's degree. Key skills include Prospecting, Negotiation, CRM Software, Presentation. The job market is projected to grow 2% nationally over the next decade.