Media & Communications Rochester, MN Pop. 121,395

Social Media Manager Salary in Rochester, Minnesota

The median social media manager salary in Rochester, MN is $63,700 per year, which is 2% below the national median and 1.0% above the Minnesota state average.

City Median
$63,700
vs State Avg
+$650
vs National
$-1,300
Cost of Living
98%

Social Media Manager Pay in Rochester: What to Expect (2026)

Rochester offers a median social media manager salary of $63,700, which is $650 above the Minnesota state average of $63,050. Compared to the national median of $65,000, Rochester pays below the national benchmark for this role.

Rochester's cost of living is 98% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for social media managers in Rochester spans from $37,240 at the 10th percentile to $112,700 at the 90th percentile — a $75,460 spread. Entry-level professionals start around $39,200, while senior social media managers with 8+ years of experience can earn up to $105,840. With a population of 121,395, Rochester is a mid-sized metro with a growing job market.

Social Media Manager Salary in Rochester by Experience

In Rochester, an entry-level social media manager earns around $39,200, while experienced professionals earn up to $105,840 per year. The local cost of living index is 98% of the national average.

Entry Level (0-2 yrs)
$39,200
$-800 vs national
Mid Level (3-7 yrs)
$65,660
$-1,340 vs national
Senior Level (8+ yrs)
$105,840
$-2,160 vs national

Salary Percentiles in Rochester, MN

Percentile Rochester
10th Percentile $37,240
25th Percentile $49,000
Median (50th) $63,700
75th Percentile $86,240
90th Percentile $112,700

Social Media Manager Salary in Other Minnesota Cities

Minneapolis, MN
$68,250
Pop. 429,954
Bloomington, MN
$66,300
Pop. 89,987
Saint Paul, MN
$65,000
Pop. 311,527
Duluth, MN
$58,500
Pop. 90,884

How to Become a Social Media Manager in Rochester

Education

Most social media manager positions require a bachelor's degree. Rochester and the surrounding Minnesota area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Rochester may vary based on local industry and population growth.

Find Social Media Manager Jobs in Rochester

Browse open social media manager positions in Rochester, MN:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in Rochester

How much does a Social Media Manager make in Rochester, MN? ▼
The median social media manager salary in Rochester, Minnesota is $63,700 per year, which is 2% below the national median of $65,000. Salaries range from $37,240 (10th percentile) to $112,700 (90th percentile).
How much does a Social Media Manager make per hour in Rochester? ▼
Based on the median annual salary of $63,700, a social media manager in Rochester earns approximately $31 per hour assuming a standard 2,080-hour work year.
How does Rochester compare to the Minnesota state average for social media manager pay? ▼
Rochester's median social media manager salary of $63,700 is 1.0% above the Minnesota state average of $63,050. The local cost of living index is 98% of the national average.
What is the cost of living in Rochester, MN? ▼
Rochester has a cost of living index of 98% compared to the national average. This means a social media manager salary of $63,700 in Rochester has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Rochester? ▼
Most social media manager positions in Rochester require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.