Media & Communications Richmond, VA Pop. 226,610

Social Media Manager Salary in Richmond, Virginia

The median social media manager salary in Richmond, VA is $65,000 per year, which is 0.0% above the national median and 3.8% below the Virginia state average.

City Median
$65,000
vs State Avg
$-2,600
vs National
+$0
Cost of Living
100%

Social Media Manager Pay in Richmond: What to Expect (2026)

Richmond offers a median social media manager salary of $65,000, which is $2,600 below the Virginia state average of $67,600. Compared to the national median of $65,000, Richmond pays above average for this role.

Richmond's cost of living is 100% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for social media managers in Richmond spans from $38,000 at the 10th percentile to $115,000 at the 90th percentile — a $77,000 spread. Entry-level professionals start around $40,000, while senior social media managers with 8+ years of experience can earn up to $108,000. With a population of 226,610, Richmond is a mid-sized metro with a growing job market.

Social Media Manager Salary in Richmond by Experience

In Richmond, an entry-level social media manager earns around $40,000, while experienced professionals earn up to $108,000 per year. The local cost of living index is 100% of the national average.

Entry Level (0-2 yrs)
$40,000
+$0 vs national
Mid Level (3-7 yrs)
$67,000
+$0 vs national
Senior Level (8+ yrs)
$108,000
+$0 vs national

Salary Percentiles in Richmond, VA

Percentile Richmond
10th Percentile $38,000
25th Percentile $50,000
Median (50th) $65,000
75th Percentile $88,000
90th Percentile $115,000

Social Media Manager Salary in Other Virginia Cities

Arlington, VA
$85,800
Pop. 238,643
Virginia Beach, VA
$66,300
Pop. 449,974
Chesapeake, VA
$63,700
Pop. 249,422
Norfolk, VA
$62,400
Pop. 238,005

How to Become a Social Media Manager in Richmond

Education

Most social media manager positions require a bachelor's degree. Richmond and the surrounding Virginia area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Richmond may vary based on local industry and population growth.

Find Social Media Manager Jobs in Richmond

Browse open social media manager positions in Richmond, VA:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in Richmond

How much does a Social Media Manager make in Richmond, VA? ▼
The median social media manager salary in Richmond, Virginia is $65,000 per year, which is 0.0% above the national median of $65,000. Salaries range from $38,000 (10th percentile) to $115,000 (90th percentile).
How much does a Social Media Manager make per hour in Richmond? ▼
Based on the median annual salary of $65,000, a social media manager in Richmond earns approximately $31 per hour assuming a standard 2,080-hour work year.
How does Richmond compare to the Virginia state average for social media manager pay? ▼
Richmond's median social media manager salary of $65,000 is 3.8% below the Virginia state average of $67,600. The local cost of living index is 100% of the national average.
What is the cost of living in Richmond, VA? ▼
Richmond has a cost of living index of 100% compared to the national average. This means a social media manager salary of $65,000 in Richmond has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Richmond? ▼
Most social media manager positions in Richmond require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.