Market Research Analyst Salary in Lexington, KY: $63,454 (2026)

Market Research Analyst Pay in Lexington: What to Expect (2026)

Lexington offers a median market research analyst salary of $63,454, which is $4,094 above the Kentucky state average of $59,360. Compared to the national median of $68,230, Lexington pays below the national benchmark for this role.

Lexington's cost of living is 93% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for market research analysts in Lexington spans from $35,340 at the 10th percentile to $113,460 at the 90th percentile — a $78,120 spread. Entry-level professionals start around $37,200, while senior market research analysts with 8+ years of experience can earn up to $106,950. With a population of 322,570, Lexington is a mid-sized metro with a growing job market.

Market Research Analyst Salary in Lexington by Experience

In Lexington, an entry-level market research analyst earns around $37,200, while experienced professionals earn up to $106,950 per year. The local cost of living index is 93% of the national average.

Entry Level (0-2 yrs)

$37,200

$-2,800 vs national

Mid Level (3-7 yrs)

$65,100

$-4,900 vs national

Senior Level (8+ yrs)

$106,950

$-8,050 vs national

Percentile	Lexington	KY State	National
10th Percentile	$35,340	$33,060	$38,000
25th Percentile	$46,500	$43,500	$50,000
Median (50th)	$63,454	$59,360	$68,230
75th Percentile	$85,560	$80,040	$92,000
90th Percentile	$113,460	$106,140	$122,000

Percentile

Lexington

10th Percentile

$35,340

25th Percentile

$46,500

Median (50th)

$63,454

75th Percentile

$85,560

90th Percentile

$113,460

How to Become a Market Research Analyst in Lexington

Education

Most market research analyst positions require a bachelor's degree. Lexington and the surrounding Kentucky area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Lexington may vary based on local industry and population growth.

Frequently Asked Questions: Market Research Analyst Salary in Lexington

How much does a Market Research Analyst make in Lexington, KY? ▼

The median market research analyst salary in Lexington, Kentucky is $63,454 per year, which is 7% below the national median of $68,230. Salaries range from $35,340 (10th percentile) to $113,460 (90th percentile).

How much does a Market Research Analyst make per hour in Lexington? ▼

Based on the median annual salary of $63,454, a market research analyst in Lexington earns approximately $31 per hour assuming a standard 2,080-hour work year.

How does Lexington compare to the Kentucky state average for market research analyst pay? ▼

Lexington's median market research analyst salary of $63,454 is 6.9% above the Kentucky state average of $59,360. The local cost of living index is 93% of the national average.

What is the cost of living in Lexington, KY? ▼

Lexington has a cost of living index of 93% compared to the national average. This means a market research analyst salary of $63,454 in Lexington has more purchasing power than the same salary in an average-cost city.

What qualifications do I need to become a market research analyst in Lexington? ▼

Most market research analyst positions in Lexington require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.

Market Research Analyst Salary in Lexington, Kentucky