Market Research Analyst Salary in Owensboro, KY: $55,949 (2026)

Market Research Analyst Pay in Owensboro: What to Expect (2026)

Owensboro offers a median market research analyst salary of $55,949, which is $3,411 below the Kentucky state average of $59,360. Compared to the national median of $68,230, Owensboro pays below the national benchmark for this role.

One of Owensboro's biggest advantages is its low cost of living at 82% of the national average. This means the $55,949 salary stretches further here — equivalent to roughly $68,230 in an average-cost city. This makes Owensboro an attractive option for market research analysts seeking strong real-dollar compensation.

The salary range for market research analysts in Owensboro spans from $31,160 at the 10th percentile to $100,040 at the 90th percentile — a $68,880 spread. Entry-level professionals start around $32,800, while senior market research analysts with 8+ years of experience can earn up to $94,300. Owensboro is a smaller market (pop. 60,183), which may mean fewer openings but also less competition for available positions.

Market Research Analyst Salary in Owensboro by Experience

In Owensboro, an entry-level market research analyst earns around $32,800, while experienced professionals earn up to $94,300 per year. The local cost of living index is 82% of the national average.

Entry Level (0-2 yrs)

$32,800

$-7,200 vs national

Mid Level (3-7 yrs)

$57,400

$-12,600 vs national

Senior Level (8+ yrs)

$94,300

$-20,700 vs national

Percentile	Owensboro	KY State	National
10th Percentile	$31,160	$33,060	$38,000
25th Percentile	$41,000	$43,500	$50,000
Median (50th)	$55,949	$59,360	$68,230
75th Percentile	$75,440	$80,040	$92,000
90th Percentile	$100,040	$106,140	$122,000

Percentile

Owensboro

10th Percentile

$31,160

25th Percentile

$41,000

Median (50th)

$55,949

75th Percentile

$75,440

90th Percentile

$100,040

How to Become a Market Research Analyst in Owensboro

Education

Most market research analyst positions require a bachelor's degree. Owensboro and the surrounding Kentucky area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Owensboro may vary based on local industry and population growth.

Frequently Asked Questions: Market Research Analyst Salary in Owensboro

How much does a Market Research Analyst make in Owensboro, KY? ▼

The median market research analyst salary in Owensboro, Kentucky is $55,949 per year, which is 18% below the national median of $68,230. Salaries range from $31,160 (10th percentile) to $100,040 (90th percentile).

How much does a Market Research Analyst make per hour in Owensboro? ▼

Based on the median annual salary of $55,949, a market research analyst in Owensboro earns approximately $27 per hour assuming a standard 2,080-hour work year.

How does Owensboro compare to the Kentucky state average for market research analyst pay? ▼

Owensboro's median market research analyst salary of $55,949 is 5.7% below the Kentucky state average of $59,360. The local cost of living index is 82% of the national average.

What is the cost of living in Owensboro, KY? ▼

Owensboro has a cost of living index of 82% compared to the national average. This means a market research analyst salary of $55,949 in Owensboro has more purchasing power than the same salary in an average-cost city.

What qualifications do I need to become a market research analyst in Owensboro? ▼

Most market research analyst positions in Owensboro require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.

Market Research Analyst Salary in Owensboro, Kentucky