Market Research Analyst Salary in Springfield, Massachusetts
The median market research analyst salary in Springfield, MA is $71,642 per year, which is 5.0% above the national median and 26.1% below the Massachusetts state average.
Market Research Analyst Pay in Springfield: What to Expect (2026)
Springfield offers a median market research analyst salary of $71,642, which is $25,245 below the Massachusetts state average of $96,887. Compared to the national median of $68,230, Springfield pays above average for this role.
Springfield's cost of living is 98% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.
The salary range for market research analysts in Springfield spans from $39,900 at the 10th percentile to $128,100 at the 90th percentile — a $88,200 spread. Entry-level professionals start around $42,000, while senior market research analysts with 8+ years of experience can earn up to $120,750. With a population of 155,929, Springfield is a mid-sized metro with a growing job market.
Market Research Analyst Salary in Springfield by Experience
In Springfield, an entry-level market research analyst earns around $42,000, while experienced professionals earn up to $120,750 per year. The local cost of living index is 98% of the national average.
Salary Percentiles in Springfield, MA
| Percentile | Springfield |
|---|---|
| 10th Percentile | $39,900 |
| 25th Percentile | $52,500 |
| Median (50th) | $71,642 |
| 75th Percentile | $96,600 |
| 90th Percentile | $128,100 |
Market Research Analyst Salary in Other Massachusetts Cities
How to Become a Market Research Analyst in Springfield
Education
Most market research analyst positions require a bachelor's degree. Springfield and the surrounding Massachusetts area have institutions offering relevant programs.
Key Skills
Job Outlook
Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Springfield may vary based on local industry and population growth.
Find Market Research Analyst Jobs in Springfield
Browse open market research analyst positions in Springfield, MA: