Business & Finance Springfield, MA Pop. 155,929

Marketing Manager Salary in Springfield, Massachusetts

The median marketing manager salary in Springfield, MA is $147,042 per year, which is 5.0% above the national median and 26.1% below the Massachusetts state average.

City Median
$147,042
vs State Avg
$-51,815
vs National
+$7,002
Cost of Living
98%

Marketing Manager Pay in Springfield: What to Expect (2026)

Springfield offers a median marketing manager salary of $147,042, which is $51,815 below the Massachusetts state average of $198,857. Compared to the national median of $140,040, Springfield pays above average for this role.

Springfield's cost of living is 98% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for marketing managers in Springfield spans from $81,480 at the 10th percentile to $251,160 at the 90th percentile — a $169,680 spread. Entry-level professionals start around $65,100, while senior marketing managers with 8+ years of experience can earn up to $189,000. With a population of 155,929, Springfield is a mid-sized metro with a growing job market.

Marketing Manager Salary in Springfield by Experience

In Springfield, an entry-level marketing manager earns around $65,100, while experienced professionals earn up to $189,000 per year. The local cost of living index is 98% of the national average.

Entry Level (0-2 yrs)
$65,100
+$3,100 vs national
Mid Level (3-7 yrs)
$110,250
+$5,250 vs national
Senior Level (8+ yrs)
$189,000
+$9,000 vs national

Salary Percentiles in Springfield, MA

Percentile Springfield
10th Percentile $81,480
25th Percentile $107,100
Median (50th) $147,042
75th Percentile $194,250
90th Percentile $251,160

Marketing Manager Salary in Other Massachusetts Cities

Cambridge, MA
$233,867
Pop. 118,403
Boston, MA
$222,664
Pop. 675,647
Worcester, MA
$163,847
Pop. 206,518
Lowell, MA
$156,845
Pop. 115,554

How to Become a Marketing Manager in Springfield

Education

Most marketing manager positions require a bachelor's degree. Springfield and the surrounding Massachusetts area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Springfield may vary based on local industry and population growth.

Find Marketing Manager Jobs in Springfield

Browse open marketing manager positions in Springfield, MA:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Marketing Manager Salary in Springfield

How much does a Marketing Manager make in Springfield, MA? ▼
The median marketing manager salary in Springfield, Massachusetts is $147,042 per year, which is 5.0% above the national median of $140,040. Salaries range from $81,480 (10th percentile) to $251,160 (90th percentile).
How much does a Marketing Manager make per hour in Springfield? ▼
Based on the median annual salary of $147,042, a marketing manager in Springfield earns approximately $71 per hour assuming a standard 2,080-hour work year.
How does Springfield compare to the Massachusetts state average for marketing manager pay? ▼
Springfield's median marketing manager salary of $147,042 is 26.1% below the Massachusetts state average of $198,857. The local cost of living index is 98% of the national average.
What is the cost of living in Springfield, MA? ▼
Springfield has a cost of living index of 98% compared to the national average. This means a marketing manager salary of $147,042 in Springfield has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a marketing manager in Springfield? ▼
Most marketing manager positions in Springfield require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.