Business & Finance Grand Rapids, MI Pop. 198,917

Market Research Analyst Salary in Grand Rapids, Michigan

The median market research analyst salary in Grand Rapids, MI is $61,407 per year, which is 10% below the national median and 0.0% above the Michigan state average.

City Median
$61,407
vs State Avg
+$0
vs National
$-6,823
Cost of Living
90%

Market Research Analyst Pay in Grand Rapids: What to Expect (2026)

Grand Rapids offers a median market research analyst salary of $61,407, which is $0 above the Michigan state average of $61,407. Compared to the national median of $68,230, Grand Rapids pays below the national benchmark for this role.

Grand Rapids's cost of living is 90% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for market research analysts in Grand Rapids spans from $34,200 at the 10th percentile to $109,800 at the 90th percentile — a $75,600 spread. Entry-level professionals start around $36,000, while senior market research analysts with 8+ years of experience can earn up to $103,500. With a population of 198,917, Grand Rapids is a mid-sized metro with a growing job market.

Market Research Analyst Salary in Grand Rapids by Experience

In Grand Rapids, an entry-level market research analyst earns around $36,000, while experienced professionals earn up to $103,500 per year. The local cost of living index is 90% of the national average.

Entry Level (0-2 yrs)
$36,000
$-4,000 vs national
Mid Level (3-7 yrs)
$63,000
$-7,000 vs national
Senior Level (8+ yrs)
$103,500
$-11,500 vs national

Salary Percentiles in Grand Rapids, MI

Percentile Grand Rapids
10th Percentile $34,200
25th Percentile $45,000
Median (50th) $61,407
75th Percentile $82,800
90th Percentile $109,800

Market Research Analyst Salary in Other Michigan Cities

Ann Arbor, MI
$71,642
Pop. 123,851
Detroit, MI
$60,042
Pop. 639,111
Warren, MI
$60,042
Pop. 139,387
Lansing, MI
$58,678
Pop. 112,644

How to Become a Market Research Analyst in Grand Rapids

Education

Most market research analyst positions require a bachelor's degree. Grand Rapids and the surrounding Michigan area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Grand Rapids may vary based on local industry and population growth.

Find Market Research Analyst Jobs in Grand Rapids

Browse open market research analyst positions in Grand Rapids, MI:

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Frequently Asked Questions: Market Research Analyst Salary in Grand Rapids

How much does a Market Research Analyst make in Grand Rapids, MI? ▼
The median market research analyst salary in Grand Rapids, Michigan is $61,407 per year, which is 10% below the national median of $68,230. Salaries range from $34,200 (10th percentile) to $109,800 (90th percentile).
How much does a Market Research Analyst make per hour in Grand Rapids? ▼
Based on the median annual salary of $61,407, a market research analyst in Grand Rapids earns approximately $30 per hour assuming a standard 2,080-hour work year.
How does Grand Rapids compare to the Michigan state average for market research analyst pay? ▼
Grand Rapids's median market research analyst salary of $61,407 is 0.0% above the Michigan state average of $61,407. The local cost of living index is 90% of the national average.
What is the cost of living in Grand Rapids, MI? ▼
Grand Rapids has a cost of living index of 90% compared to the national average. This means a market research analyst salary of $61,407 in Grand Rapids has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a market research analyst in Grand Rapids? ▼
Most market research analyst positions in Grand Rapids require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.