Business & Finance Lansing, MI Pop. 112,644

Market Research Analyst Salary in Lansing, Michigan

The median market research analyst salary in Lansing, MI is $58,678 per year, which is 14% below the national median and 4.4% below the Michigan state average.

City Median
$58,678
vs State Avg
$-2,729
vs National
$-9,552
Cost of Living
86%

Market Research Analyst Pay in Lansing: What to Expect (2026)

Lansing offers a median market research analyst salary of $58,678, which is $2,729 below the Michigan state average of $61,407. Compared to the national median of $68,230, Lansing pays below the national benchmark for this role.

One of Lansing's biggest advantages is its low cost of living at 86% of the national average. This means the $58,678 salary stretches further here — equivalent to roughly $68,230 in an average-cost city. This makes Lansing an attractive option for market research analysts seeking strong real-dollar compensation.

The salary range for market research analysts in Lansing spans from $32,680 at the 10th percentile to $104,920 at the 90th percentile — a $72,240 spread. Entry-level professionals start around $34,400, while senior market research analysts with 8+ years of experience can earn up to $98,900. With a population of 112,644, Lansing is a mid-sized metro with a growing job market.

Market Research Analyst Salary in Lansing by Experience

In Lansing, an entry-level market research analyst earns around $34,400, while experienced professionals earn up to $98,900 per year. The local cost of living index is 86% of the national average.

Entry Level (0-2 yrs)
$34,400
$-5,600 vs national
Mid Level (3-7 yrs)
$60,200
$-9,800 vs national
Senior Level (8+ yrs)
$98,900
$-16,100 vs national

Salary Percentiles in Lansing, MI

Percentile Lansing
10th Percentile $32,680
25th Percentile $43,000
Median (50th) $58,678
75th Percentile $79,120
90th Percentile $104,920

Market Research Analyst Salary in Other Michigan Cities

How to Become a Market Research Analyst in Lansing

Education

Most market research analyst positions require a bachelor's degree. Lansing and the surrounding Michigan area have institutions offering relevant programs.

Key Skills

Data AnalysisSurvey DesignSPSS/RMarket TrendsReport WritingPresentation

Job Outlook

Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Lansing may vary based on local industry and population growth.

Find Market Research Analyst Jobs in Lansing

Browse open market research analyst positions in Lansing, MI:

Frequently Asked Questions: Market Research Analyst Salary in Lansing

How much does a Market Research Analyst make in Lansing, MI? ▼
The median market research analyst salary in Lansing, Michigan is $58,678 per year, which is 14% below the national median of $68,230. Salaries range from $32,680 (10th percentile) to $104,920 (90th percentile).
How much does a Market Research Analyst make per hour in Lansing? ▼
Based on the median annual salary of $58,678, a market research analyst in Lansing earns approximately $28 per hour assuming a standard 2,080-hour work year.
How does Lansing compare to the Michigan state average for market research analyst pay? ▼
Lansing's median market research analyst salary of $58,678 is 4.4% below the Michigan state average of $61,407. The local cost of living index is 86% of the national average.
What is the cost of living in Lansing, MI? ▼
Lansing has a cost of living index of 86% compared to the national average. This means a market research analyst salary of $58,678 in Lansing has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a market research analyst in Lansing? ▼
Most market research analyst positions in Lansing require a bachelor's degree. Key skills include Data Analysis, Survey Design, SPSS/R, Market Trends. The job market is projected to grow 13% nationally over the next decade.