Market Research Analyst Salary in Madison, Wisconsin
The median market research analyst salary in Madison, WI is $68,230 per year, which is 0.0% above the national median and 8.7% above the Wisconsin state average.
Market Research Analyst Pay in Madison: What to Expect (2026)
Madison offers a median market research analyst salary of $68,230, which is $5,458 above the Wisconsin state average of $62,772. Compared to the national median of $68,230, Madison pays above average for this role.
Madison's cost of living is 100% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.
The salary range for market research analysts in Madison spans from $38,000 at the 10th percentile to $122,000 at the 90th percentile — a $84,000 spread. Entry-level professionals start around $40,000, while senior market research analysts with 8+ years of experience can earn up to $115,000. With a population of 269,840, Madison is a mid-sized metro with a growing job market.
Market Research Analyst Salary in Madison by Experience
In Madison, an entry-level market research analyst earns around $40,000, while experienced professionals earn up to $115,000 per year. The local cost of living index is 100% of the national average.
Salary Percentiles in Madison, WI
| Percentile | Madison |
|---|---|
| 10th Percentile | $38,000 |
| 25th Percentile | $50,000 |
| Median (50th) | $68,230 |
| 75th Percentile | $92,000 |
| 90th Percentile | $122,000 |
Market Research Analyst Salary in Other Wisconsin Cities
How to Become a Market Research Analyst in Madison
Education
Most market research analyst positions require a bachelor's degree. Madison and the surrounding Wisconsin area have institutions offering relevant programs.
Key Skills
Job Outlook
Nationally, market research analyst employment is projected to grow 13% over the next decade (much faster than average). Demand in Madison may vary based on local industry and population growth.
Find Market Research Analyst Jobs in Madison
Browse open market research analyst positions in Madison, WI: