Business & Finance Idaho (ID) Rank #28 of 50

Marketing Manager Salary in Idaho

The median marketing manager salary in Idaho is $131,638 per year, which is 6% below the national median of $140,040.

Median Salary
$131,638
vs National
$-8,402
State Rank
#28 of 50
Cost of Living
94%

Marketing Manager Salary Overview in Idaho (2026)

Idaho ranks #28 out of 50 states for marketing manager compensation. Marketing Manager salaries in Idaho are below the national median, though the lower cost of living can offset the difference. At $131,638 per year, marketing managers in Idaho earn $8,402 less than the national median of $140,040.

A key advantage of working in Idaho is its below-average cost of living (94% of the national index). This means the $131,638 salary has the purchasing power of roughly $140,040 in an average-cost area.

The salary spread in Idaho is significant: marketing managers at the 10th percentile earn $72,944, while those at the 90th percentile bring home $224,848 — a $151,904 gap that reflects differences in experience, specialization, employer type, and metro area. The highest-paying city in Idaho for this role is Boise, where the median reaches $140,040.

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). This steady growth indicates stable demand for marketing managers across the country.

Marketing Manager Salary in Idaho by Experience

In Idaho, an entry-level marketing manager earns around $58,280, while experienced professionals earn up to $169,200 per year. The cost of living index in Idaho is 94% of the national average.

Entry Level (0-2 yrs)
$58,280
$-3,720 vs national
Mid Level (3-7 yrs)
$98,700
$-6,300 vs national
Senior Level (8+ yrs)
$169,200
$-10,800 vs national

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Salary Percentiles in Idaho

Percentile ID Salary
10th Percentile $72,944
25th Percentile $95,880
Median (50th) $131,638
75th Percentile $173,900
90th Percentile $224,848

Marketing Manager Salary by City in Idaho

The largest employment areas for marketing managers in Idaho include Boise, Meridian, Nampa, and Idaho Falls. Salaries vary by city based on local cost of living and demand.

How to Become a Marketing Manager in Idaho

Education

Most marketing manager positions require a bachelor's degree. Idaho has several accredited institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook in Idaho

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Idaho's demand may vary based on local industry trends.

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Frequently Asked Questions: Marketing Manager Salary in Idaho

How much does a Marketing Manager make in Idaho? ▼
The median marketing manager salary in Idaho is $131,638 per year, which is 6% below the national median of $140,040. Salaries range from $72,944 (10th percentile) to $224,848 (90th percentile).
How much does a Marketing Manager make per hour in Idaho? ▼
Based on the median annual salary of $131,638, a marketing manager in Idaho earns approximately $63 per hour assuming a standard 2,080-hour work year.
Is Idaho a good state for marketing managers? ▼
Idaho ranks #28 out of 50 states for marketing manager pay. The cost of living index is 94% of the national average. Entry-level marketing managers earn $58,280, while senior professionals earn $169,200.
How does Idaho compare to other states for marketing manager salary? ▼
The highest paying state for marketing managers is Hawaii at $238,068. Idaho's median of $131,638 ranks #28 nationally. Nearby-ranked states include Montana ($133,038) and North Carolina ($133,038).
What is the entry-level marketing manager salary in Idaho? ▼
An entry-level marketing manager in Idaho earns approximately $58,280 per year. With 3-7 years of experience, pay increases to around $98,700. Senior-level professionals with 8+ years earn up to $169,200.
What city in Idaho pays marketing managers the most? ▼
Boise is the highest paying city in Idaho for marketing managers, with a median salary of $140,040. Other cities include Meridian and Nampa.